Bangkok, May 3: The King’s Cup will make a welcome return onto the Asian Tour Schedule from July 28 to 31, 2016 with a lucrative US$750,000 prize fund on offer, organisers announced today.
For the first time in the tournament’s history, the King’s Cup will also be jointly sanctioned by The European Tour, which will receive 25 spots for its players at the Phoenix Gold Golf Club in Pattaya.
The Sports Authority of Thailand (SAT) will support the King’s Cup once again as a major sponsor.
Asian Tour Media will broadcast the tournament live on the Asian Tour’s global television platform which has a potential reach of over 180 nations and territories and 740 million homes.
The King’s Cup last featured on the Asian Tour in 2014 when Thai great Thaworn Wiratchant claimed a record 18th title on the region’s premier Tour.
SAT Governor Sakon Wannapong said: “We are delighted to announce the return of the King’s Cup which is truly a revered golf tournament in Thailand and Asia as it is staged in honour of our King of Thailand.
“The SAT will work closely with the event promoter Greatness Holdings, Thailand PGA, Asian Tour and European Tour to ensure the 2016 staging of the King’s Cup is successful. With live television, it will promote our nation extensively across the globe and showcase the beauty of our nation.”
Asian Tour Commissioner Kyi Hla Han said the return of the King’s Cup was a tremendous boost for the development of professional golf in the region.
“The Asian Tour and our talented players look forward to returning to Thailand for the King’s Cup. This is a fantastic development for golf as it reinforces yet again the growing strength of the game in Asia,” said Han.
“Since the beginning of this year, the Asian Tour has already welcomed back tournaments in Singapore, Myanmar and Korea and also launched a new tournament in Japan. With the King’s Cup now featuring on our 2016 Schedule, it will provide further playing opportunities for our members, especially with the Olympic Games being held a few weeks after the tournament.
“We are also delighted to co-sanction the King’s Cup with The European Tour. I believe this will strengthen what is already a highly regarded and prestigious golf tournament.”
Keith Pelley, Chief Executive of The European Tour, said: “We are delighted to be adding another tournament to the schedule, which gives those European Tour members not playing in the US PGA Championship an opportunity to compete that week.
“We had a very successful visit to Thailand in February – it’s a wonderful country with some of the most warm, welcoming people in the world, so we are very much looking forward to returning for the King’s Cup.
“We have long enjoyed a very successful relationship with the Asian Tour, and adding a new co-sanctioned event to our schedule is another positive step forward.”
The field for the King’s Cup will comprise of 90 players from the Asian Tour, 25 from The European Tour and 25 from Thailand PGA. Prize money earned from the tournament will count towards the Asian Tour’s Order of Merit and also on the Race to Dubai ranking on The European Tour.
The King’s Cup will be the second tournament in Thailand to be jointly sanctioned by the Asian Tour and The European Tour following the staging of the True Thailand Classic earlier this season.
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include ECCO (Official Footwear Sponsor), FENIX XCell (Official Apparel Supplier), Fuji Xerox (Official Office Solutions Partner), Hilton Worldwide (Official Hotel Partner), Titleist (Official Web Partner) and Rolex (Official Timekeeper). Sentosa, Singapore is the Home of the Asian Tour which also has an office in Kuala Lumpur. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf , www.twitter.com/asiantourgolf , www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.
About The European Tour
The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2016, will feature a minimum of 45 tournaments spread across five continents; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.