Strategic Alliance will further grow game, say golf stars

Petaling Jaya, Malaysia, February 8: Golf stars from the Asian Tour and European Tour believe the Strategic Alliance between both Tours will further propel the growth and development of the game across the globe and raise standards amongst Asian golfers.

Following the formalization of the alliance which will see both Tours combining commercial and marketing resources to generate new playing opportunities, players at this week’s Maybank Championship, which is the first co-sanctioned tournament of 2017, said the prospects for the game are indeed promising.

Here are comments from leading players:-

Anirban Lahiri of India

Anirban Lahiri of India

Anirban Lahiri (Ind)

I think we are already seeing the benefits. If you look at the number of Asian Tour players who have won in the co-sanction events in the last 36 months, it is a big number. They’ve managed to graduate to the next level of golf. It is like events like this (Maybank Championship) that gives more players an opportunity. For me even making the cut in an event like this in the past was a good experience. This specific event has always played an important role for the Asian Tour Order of Merit race so this is a very, very important event.

Marcus Fraser (Aus)

I think it’s (Asian Tour) probably the strongest it’s ever been. The guys who are coming through now seem to be more developed than the guys 10 to 15 years ago. Golf in Asia is growing rapidly and it’s pretty exciting being a member of the Asian Tour at the moment as it’s probably the most exciting time for golf in Asia right now. It’s a great place to play and the guys coming through now are better than in previous years.

I think it’s great what they’ve done (Strategic Alliance). It had to happen. It’s nice when all bodies can work together. We’re all in it for one reason which is to grow the game of golf. By doing the Strategic Alliance, it’s really exciting to be a member of both Tours. I’ve always enjoyed playing on the Asian Tour, I’ve got a lot of good friends out here. But the number one goal is growing the game and making it bigger and bigger for the future generation to play it. It’s an exciting place to be.

Nicholas Fung (Mas)

It is good to the Asian Tour players to explore and play outside of Asia. It gives us a chance to play in Europe. Just look at Wang (Jeunghun) when he won last year and recently (in Qatar).

Lee Westwood of England

Lee Westwood of England

Lee Westwood (Eng)

The golf courses have improved, Asian players have improved and that will be a lot to do with players from all over the world coming here and playing and the Asian players coming here and seeing what level they’ve got to.

The Asian players have been given opportunities to play around the world and not just in Asia so that brings the game on. You see players like K.T. Kim, Thongchai Jaidee and players like that, going and being successful around the world. I think that has a lot do with co-sanctioned events certainly.

It’s given the Asian players a lot more opportunities and it’s given the European players a lot more opportunities to play in different places. That has brought on everybody’s game, the diversity of being one week in America, the next week being in China, the next week being in Spain. You have to adapt very quickly and that improves people’s games.

Maybank – Humanising Financial Services

Maybank is among Asia’s leading banking groups and South East Asia’s fourth largest bank by assets. The Maybank Group has an international network of 2,400 offices in 20 countries namely Malaysia, Singapore, Indonesia, Philippines, Brunei Darussalam, Vietnam, Cambodia, Thailand, Hong Kong SAR & People’s Republic of China, Bahrain, Uzbekistan, Myanmar, Laos, Pakistan, India, Saudi Arabia, Mauritius, Great Britain and the United States of America. The Group offers an extensive range of products and services, which includes consumer and corporate banking, investment banking, Islamic banking, stock broking, insurance and takaful and asset management. It has over 44,000 employees worldwide (

About GlobalOne

GlobalOne (Emerald Evolution Holdings Sdn Bhd) is an executive lifestyle sports promoter and we create sports event ownerships.

We specialise in providing the full spectrum in sponsorship event management and have an excellent track record in planning and delivering on PGA European Tour golf events for Malaysia (Maybank Malaysian Open), Singapore (Singapore Masters) and Indonesia (Indonesia Open) since 1999. We have strong relations with sports governing bodies, the media and commercial sponsors and technical partners to deliver on the bottom line.

We assist all our clients to create strategic, high-return, best practice sponsorship to provide a strong, unified vision, across departments and stakeholders, of the broad range of marketing and business objectives that can be achieved through this sponsorship. We also form and maintain strong relationship with players’ managers to source the best players. GlobalOne has staged a highly successful and prestigious tournament in Asia – the Maybank Malaysian Open, (2006 – 2015) which is co-sanctioned by the European Tour and the Asian Tour providing the event with Official World Ranking status.

About the European Tour

The European Tour celebrates men’s professional golf on a global stage. In 2016, the European Tour International Schedule features 47 tournaments in 27 countries, all part of the Race to Dubai, the year-long competition which crowns the European Tour Number One at the end of the season, a title claimed in 2015 by Rory McIlroy for the third time.

Since its formation in 1972, the European Tour has witnessed 25 Members celebrate a total of 51 Major Championship titles between them, enjoyed ten Members attaining the pinnacle of World Number One and has celebrated its diversity as players from 36 different countries have won on Tour.

The European Tour also manages the Challenge Tour, which features 28 tournaments in 22 countries in 2016, and the Senior Tour, which features 13 tournaments in nine countries in 2016. It is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup.

The European Tour broadcasts live coverage of its tournaments to over 490 million homes in more than 150 countries every week, generating in excess of 2200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands with Rolex, BMW, Jumeirah Golf Estates, Emirates and Titleist as Official Partners.

About the Asian Tour

As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include ECCO (Official Footwear Sponsor), FENIX XCell (Official Apparel Supplier), Hilton Worldwide (Official Hotel Partner), Titleist (Official Web Partner), Bloomberg TV (Official International Media Sponsor), Bloomberg Businessweek Chinese (Official Business Publication Sponsor) and Rolex (Official Timekeeper). Sentosa, Singapore is the Home of the Asian Tour which also has an office in Kuala Lumpur.

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About Saujana Golf & Country Club

Founded in 1984, Saujana Golf and Country Club offers two 18-hole golf courses namely ‘Palm Course’ and ‘Bunga Raya Course’. These courses are exquisitely designed for championship play by the renowned golf course landscaped architect, Ronald Fream Design Group California, USA & Ted Parslow of E&G Parslow, Australia. The two world renowned courses, have been accorded countless international accolades including “The best Championship Course in Asia (Palm Course)” by Asian Golf Monthly 2005 and # 69 “Top 100 Best Courses outside the USA (Bunga Raya Course)”by Golf Digest 2005. Further voted in the World’s Top 1000 Golf Courses by Rolex & 6th Toughest Course in the World (Palm Course) by 2012. SGCC is the 15th Member of the exclusive European Tour Properties, only the third outside of Europe and the first in Malaysia to be an official European Tour Destination. Saujana Golf & Country Club is also nestled alongside the beauty of two hotels, namely The Saujana Kuala Lumpur and The Club Saujana Resort.