Sentosa, Singapore, May 12: The Asian Tour and European Tour have jointly appointed Jeff Kimble as Commercial Director. Kimble will assume his role from May 15, 2017 and work from the Tours’ office in Sentosa, Singapore.
A senior business professional with over 25 years of marketing, commercial and management experience in consumer and luxury goods across Asia, Kimble will be tasked to lead the Tours’ commercial and business development programmes.
He will hold the position of Commercial Director on the Asian Tour and Commercial Director, Asia on the European Tour.
Following a Strategic Alliance established between the Asian Tour and European Tour last year, Kimble will drive new business opportunities for properties including the Ryder Cup, EurAsia Cup, joint-sanctioned Asian Tour-European Tour tournaments, Asian Tour full-field tournaments and Tour-wide partnerships for both organisations.
Asian Tour CEO Josh Burack said: “On behalf of our team, I am delighted to welcome Jeff Kimble on board to lead the Asian Tour’s commercial team and to become a key member of our senior management team. Jeff has vast expertise in strategic planning, business development and implementation of marketing programmes and will certainly be a valuable member of our team as we aim to expand our tournament schedule and line up of corporate sponsors.”
Kimble graduated from the Arizona State University with a Bachelor of Science degree in Advertising and has spent his entire professional career working and living in Asia, being based in Singapore, Shanghai and Bangkok.
His vast work experience includes stints for leading FMCG brands, luxury hotels and the banking sector, and he has held senior positions with Tiger Beer and Pernod Ricard Asia which is the leading international spirits and wine company.
European Tour CEO Keith Pelley said: “When we announced the Strategic Alliance between ourselves and the Asian Tour last July, we promised we would explore and maximise opportunities together and the appointment of Jeff Kimble is an important step in that direction. We are delighted to welcome him to the European Tour and look forward to utilising his experience in Asia to enhance our joint vision.”
Kimble said: “I am looking forward to working with the team to help drive the commercial efforts of the Asian Tour and European Tour in Asia. These are exciting time for professional golf in the region. With the strategic alliance between the Asian Tour and European Tour firmly in place I believe there are numerous opportunities to continue to grow the game and to create more playing opportunities for the memberships, more value for the sponsors and more excitement for the fans.”
About Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include ECCO (Official Footwear Sponsor), FENIX XCell (Official Apparel Supplier), Titleist (Official Web Partner), Bloomberg TV (Official International Media Partner), Bloomberg Businessweek Chinese (Official International Media Partner) and Rolex (Official Timekeeper). Sentosa, Singapore is the Home of the Asian Tour which also has an office in Kuala Lumpur.
Also, visit us at:
About The European Tour
The European Tour celebrates men’s professional golf on a global stage. In 2017, the European Tour International Schedule features a minimum of 47 tournaments in 26 countries, including eight Rolex Series events, all part of the Race to Dubai. Celebrating the global connectivity of the European Tour and Dubai, the Race to Dubai is a season-long competition to crown the European Tour’s Number One player, an honour which in 2016 went to Sweden’s Henrik Stenson for the second time, and which since 2009 has also been achieved three times by Rory McIlroy, as well as by Lee Westwood, Martin Kaymer and Luke Donald. Formerly known as the Order of Merit, points are accumulated based on prize money won, with the top 10 ranked players at the end of the season sharing a $5million Race to Dubai bonus pool. Since its formation in 1972, the European Tour has witnessed 26 Members celebrate a total of 52 Major Championship titles between them, enjoyed ten Members attaining the pinnacle of World Number One and has celebrated its diversity as players from 36 different countries have won on the Tour. The European Tour also manages the Challenge Tour, which featured 28 tournaments in 22 countries in 2016, and the Senior Tour, which featured 13 tournaments in nine countries in 2016. It is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup. The European Tour broadcasts live coverage of its tournaments to more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands with Rolex, BMW, Emirates and Titleist as Official Partners.