AT CEO Burack to speak at All That Matters

ATM LOGO FINAL-02Singapore, June 6: All That Matters, Asia’s leading music, sports & entertainment industry conference, will return to Singapore from September, 9-13 at the Ritz Carlton Millenia. The region’s premiere ‘Business-2-Business-2-Fan’ event experience is the gateway to Asia and will continue to reflect the convergence of the entertainment industry.

Gaming will join Music, Sports, Online, and Marketing ‘Matters’ as the fifth track in the cross-disciplinary format that allows delegates a unique chance to learn from industry leaders. Part Industry Conference (September 11-13) and part Music Festival (September 9-13), All That Matters will once again bring thousands of executives and music fans to Singapore to enjoy the entertainment and debate the trends that continue to shape Asia’s billion dollar music, sports, entertainment and online industries.

The first Gaming Matters in 2016 saw insight sharing by some of the most prolific experts in the industry including ESL, Twitch, Google, RiotGames, Bandai Namco and Astro as they explored the explosion of the e-gaming industry in Asia. Now merged into ATM, the Gaming content track will seek to identify the trends that are driving an industry that is predicted to be worth $128.5 billion by 2020 (Newzoo Q2 2007 Update, Global Games Market Report), some of the key players behind it, and the opportunity for brands and investors to capitalize on one of the world’s fastest growing sectors.

Another new development will be an expanded China Music Forum. Developed with Tencent Music Entertainment Group, presenting partner of Music Matters 2017, the forum will consist of a specially curated half-day session focusing on the Chinese music industry. The forum will feature fireside interviews, presentations and panel discussions, as well as a keynote address from Group Vice President of Tencent Music Entertainment Group, Andy Ng. Said Ng:

“Benefiting from positive government policies and a rising market, the Chinese digital music industry is growing faster than ever before and we welcome music partners from all over the world to enter this exciting, energetic market. Tencent Music Entertainment Group provides an efficient platform and is dedicated to serve our global partners’ business needs. Together, we will build a new ecosystem and take Chinese digital music market to its next level.”

Tencent Music Entertainment Group will also host a ‘Gateway to China’ session, designed to provide international artists, management companies and record labels with an in-depth knowledge of the China music market, what the future holds for China and and how artists/managers can break into the Chinese music industry.

Speaking ahead of the launch of this year’s festival, Co-Founder and CEO of Branded, Jasper Donat said:

“This year is going to be our biggest and best yet! Kicking off with a weekend music festival including 5 nights of live shows, our business days will be packed with the largest gathering of the music, sports, online, marketing and now gaming industries in Asia.”

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All That Matters 2017 has announced its initial line-up of speakers:

● Chase Carey, Chairman and CEO, Formula 1 ● Hartwig Masuch , CEO, BMG ● Andy Ng, Group Vice President, Tencent Music Entertainment Group ● Rob Roy, VP, Content Acquisition, Netflix ● David Porter, Vice President, Media AAR, Unilever Asia Pte Ltd ● Giles Morgan, Global Head of Sponsorship & Events, HSBC ● Italo Zanzi, Executive VP & Managing Director Sports, FOX Networks Group, Asia ● Troy Carter, Global Head of Creative Services, Spotify ● Alex Zhu, Co-Founder and Co-CEO, ● Sheng Li, CEO, SECA ● Tenniel Chu, Group Vice Chairman, Mission Hills Group ● Sarah Wood, CEO and Co-Founder, UnrulyJoshua Burke, Global Head of Music Sourcing, The Coca-Cola Company ● Alan Gilpin, CEO, Japan 2019 Rugby World Cup ● Phil McIntyre, Founder & CEO, Philymack (Manager of Demi Lovato, Nick Jonas, DNCE) ● Ty Roberts, CTO, Universal Music Group ● Jonathan Dworkin, SVP, Digital Strategy and Business Development, Universal Music Group ● Josh Burack, Chief Executive Officer, Asian Tour ● Shazia Makhdumi, Global Head of Family & Education Partnerships, Google Play

All That Matters 2017 kicks off with an exclusive, by-invitation only pool party on Monday, September 11, 2017. Hosted by the newly-renovated Ritz-Carlton Millenia the week preceding the Formula 1 Singapore Grand Prix, the programme will feature over 35 leading industry keynote presentations and over 65 panel sessions.

Attendees can sign up to All That Matters Weekly Trends for the latest programme announcements and updates at: