Seoul, October 27: The Asian Tour has signed a new partnership with Golf Magazine Korea to widen its presence in the country which will host three Asian Tour events in 2018.
Golf Magazine Korea will join a stellar list of Regional Media Partners of the Asian Tour which includes Bloomberg, The Wall Street Journal, Sina, Golf Digest Online Japan, Golf Digest India and GolfAsia.
Through this new partnership, Golf Magazine Korea will receive branding and hospitality opportunities at selected Asian Tour events.
This deal will also allow the Asian Tour to broaden its exposure in the Land of the Morning Calm through exclusive content in Golf Magazine Korea, and its parent company, the Seoul Economic Daily.
Josh Burack, CEO, Asian Tour said: “We are delighted to be partners with the Golf Magazine Korea, which is a highly respected and very influential golf media organization in Korea.”
“Korea is a very important market for the Asian Tour and I’m confident this partnership with Golf Magazine Korea will benefit both organisations tremendously.
Tae-kwon Song, CEO of the Golf Magazine Korea and Seoul Economic Daily said: “We are extremely pleased to be the first exclusive Korean media partner with the Asian Tour, which is one of the fastest growing golf Tour in the world.”
“This partnership will benefit both organizations as we can expect more Korean golfers to play and contend for titles on the Asian Tour. There will be more Asian Tour events staged in Korea next year so this deal comes at an appropriate time.”
About Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Rolex (Official Timekeeper), Panasonic (Official Consumer Electronics), ECCO (Official Footwear Sponsor), FENIX XCell (Official Apparel Supplier), Titleist (Official Web Partner), Bloomberg TV (Official International Media Partner), Bloomberg Businessweek Chinese (Official International Media Partner), Wall Street Journal (Official International Media Partner) and Sentosa in Singapore which is the Home of the Asian Tour which also has an office in Kuala Lumpur.
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About Golf Magazine Korea
With the highest circulation number, Golf Magazine Korea has been the leading golf magazine in the nation since its first publication in 1999. Besides various information and detailed columns, Golf Magazine Korea selects “Top 10 Golf Courses in Korea” biannually. The magazine’s list of work on development of golf in Korea also includes hosting “the Amateur Golf Club Championship,” “Korea – China Amateur Golf Championship,” and “Seoul Economic Daily Membership Showcase.”