Volvo China Open chief predicts even brighter future for the event

Tue 10 Apr 2018

Volvo China Open chief predicts even brighter future for the event


Beijing, April 10: Chairman of the Volvo China Open Board, Sven De Smet, predicts an even brighter future for the Volvo China Open which will get underway from April 26 to 29 at Topwin Golf and Country Club.

With the introduction of Mitime Golf as the co-promoter with Volvo, De Smet believes that this will be a major boost for the CNY 20 million (approximately US$3,150,000) event, tri-sanctioned by the China Golf Association, Asian Tour and the European Tour.

"China and the Asia are key business markets for the Volvo companies. Together we will enhance our player field and secure even higher world ranking points for the Volvo China Open. With the Asian Tour’s media coverage, we are confident that bigger audiences across greater China and Asia will be able to follow our tournament,” said De Smet.

Staged at the Topwin Golf and Country Club for the third consecutive year, the 24th edition of the Volvo China Open will be Volvo’s 87th sponsored tournament on the European Tour.

Mr. Sven De Smet, Chairman of the Volvo China Open Board

“Since Volvo started sponsoring golf in 1987, we have staged 86 European Tour events alone, while our commitment to golf in China is unparalleled,

We are delighted to be staying in Beijing at what is a truly wonderful venue close to The Great Wall of China - arguably the nation’s greatest landmark – and we look forward to working again with the Topwin team this year,” added De Smet.

While the Volvo China Open is Volvo’s ultimate flagship tournament, it is only one part of an in-depth golfing sponsorship strategy with the brand also staging the Volvo World Golf Challenge for amateurs, which features about 600 events in more than 30 countries.

“Since 2005, along with the China Golf Association, we have provided different qualifying paths to players of all levels for the Volvo China Open and 12 players qualify for the event every year. This year, we have had qualifiers at Guangzhou Nansha Golf Club, Fujian Ocean West International Golf Club and Kunming Jialize Sports Club and we thank them for their support and cooperation,” said De Smet.

Notable names in the field are, defending champion Alexander Levy of France, Habitat for Humanity Standings leader Shubhankar Sharma and 2013 Asian Tour Order of Merit winner, Thailand’s Kiradech Aphibarnrat.

China’s number one, Haotong Li, will also feature in the event alongside these global golfing greats. Li, who won the 2018 Dubai Desert Classic, is also the Volvo China Open champion in 2016 and a former winner of the Volvo China Junior Match Play Championship.

“Volvo has supported junior golf in China for 13 years starting with the Volvo China Junior Champions in 2005 – which was renamed and reformatted to the Volvo China Junior Match Championship in 2012,

We held our Volvo China Open Junior Match Play at Shenzhou Peninsula in the end of 2017 and we are glad to see a new junior champion star Liu Zehao who will take his place in the forthcoming Volvo China Open,” said De Smet.

With less than two weeks to go until the event itself, De Smet believes the stage is set for a wonderful sporting occasion.

“For all of us in Volvo, this is a very special time of the year. It’s a time when we get to welcome the best players not only from China but also from around the world for what is one of the greatest occasions on the Asian sporting calendar,” said De Smet.

“Our thanks go to our partners at the China Golf Association, Rolex, the Asian Tour and European Tours and our new co-promoter Mitime, who are partnering us in all organisational and promotional activities for the tournament. These partnerships can only further strengthen our ability to build the Volvo China Open as one of the key sporting events in China and take the event to an even higher level,” added De Smet.