Asian Tour continues affinity with Korea

Mon 28 Oct 2013

Asian Tour continues affinity with Korea

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Singapore, October 28: The seventh edition of The Championship will be held at Blackstone Golf Club in Icheon, Korea, from May 1 to 4, 2014, after the promoter Parallel Media Group (PMG) extended its existing agreement to stage the tournament.
The Championship, which will carry a prize fund of US$1.5million, will again be co-sanctioned by The European Tour, the Asian Tour and the Korea Professional Golfers Association (KPGA). An announcement on a new title sponsor will be made shortly.
Formerly the Ballantine’s Championship, the tournament was won last year by Australia’s Brett Rumford, who promptly completed a quick-fire Asian double by winning the Volvo China Open the following week. Previous winners also include Thongchai Jaidee (2009), Graeme McDowell (2008) and Lee Westwood (2011).
As in previous years, the event will again be screened live in Korea on J Golf and Korean Broadcasting System (KBS).
David Ciclitira, Chairman of PMG, said: “We are fully committed to staging a tournament in Korea, and so we had no hesitation in extending our agreement to stage The Championship. Over the past six years it has developed into one of the most prestigious tournaments in Asia, and we will continue to grow the event in the future.
“We would like to thank Ballantine’s for their sponsorship of the tournament for the past six years, and we look forward to announcing a new title sponsor in due course.”
Keith Waters, Chief Operating Officer of The European Tour, said: “Korea is an increasingly important marketplace for The European Tour, so after six very successful tournaments we are delighted that PMG have agreed to extend their commitment to promote this event.
“Through our very close relationship with PMG and our co-sanctioning partners, the Asian Tour and the KPGA, we are very confident of re-establishing The Championship as one of the leading events in Asia.”
Kyi Hla Han, Chairman of the Asian Tour, said: “On behalf of our talented players, the Asian Tour is looking forward to returning to Korea with our partners, The European Tour and Korean PGA for the staging of The Championship. The Asian Tour is represented by the leading players from across the region, and we look forward to showcasing the best of Asian golf at Blackstone Golf Club.
“Over the years, the Asian Tour has provided a career pathway for leading Korean players, such as KJ Choi, YE Yang, Bae Sang-moon, Charlie Wi and Noh Seung-yul, who all enjoyed success in Asia before achieving prominence in the world of golf. We believe there will be many more talented Korean players emerging in the near future through the staging of The Championship and the Asian Tour.”
Hwang Sung Ha, Chairman of the KPGA, said: “It is great news that Korea will host this tournament with The European Tour and the Asian Tour. Playing with the best players in the world can only help Korean golfers improve and develop their games, so we are really looking forward to welcoming the cream of the European Tour and the Asian Tour to Blackstone Golf Club next May.”
Jin Jeong recently became the seventh Korean player to win on The European Tour when he captured his debut title at the ISPS HANDA Perth International.
Ends.
About The European Tour
The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour's innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2013, will feature a minimum of 45 tournaments spread across all five continents of the world; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.
About the Asian Tour
In 2013, the Asian Tour will celebrate a momentous milestone with its 10th season. As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Inetol Headwear (Official Headwear Supplier), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant), Starwood Hotels and Resorts (Official Hotels and Resorts) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.