Asian Tour showcases its new abacus® outfits

Mon 28 Apr 2014

Asian Tour showcases its new abacus® outfits

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Singapore, April 28: The Asian Tour has unveiled the new abacus® outfits its staff members and officials will be wearing this season.
Abacus Sportswear, the Swedish technical clothing brand that has been the Official Apparel Supplier of The Asian Tour since 2012 and is an Official Licensee of The 2014 Ryder Cup, has designed a unique collection of colourful polo shirts, vests, skorts and trousers, as well as an array of bright weatherwear that reflect the identity and culture of the region’s principal men's professional golf tour.
Focusing on performance and comfort, the outfits embody the abacus® ethos, combining simplicity, functionality and the brand’s authentic Swedish style, which pays particular attention to the finer details of each garment.
“Abacus Sportswear is firmly putting its mark on the Asian market. Its designs and innovative fabrics and features exude style and confidence, and we very much look forward to wearing the new 2014 range,” said Asian Tour Chairman Kyi Hla Han.
Of the partnership The Asian Tour has forged with Abacus Sportswear, Han added: “Both parties have benefitted from a close working relationship – and one, which I believe, will continue to grow from strength to strength.”
“Asia is an important market for us,” said Sven-Olof Karlsson, MD and owner of Abacus Sportswear. “It is growing exponentially each year and offers a lot of potential, and our partnership with The Asian Tour has enabled us to be part of that success, as well as put abacus® on a truly global stage.”
As pioneers of high-performance stretch waterproof fabrics, Abacus Sportswear has built numerous relationships with golf’s leading organisations. It is an Official Supplier to The European Tour and has dressed the European Solheim Cup team since 2007. The Swedish technical clothing brand also supplies elite amateur golfers and national teams. It is also a partner of England Golf, Deutscher Golf Verband, Dansk Golf Union, Norges Golfforbund and more recently, the Czech and Royal Belgian Golf Federations.
Abacus Sportswear is part of The Asian Tour’s stable of Tour Partners which include Inetol Headwear (Official Headwear Sponsor), Oakley (Official Eyewear and Footwear Sponsor), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant) and Rolex (Official Timekeeper).
The Swedish brand’s ambassadors include Asian Tour star Angelo Que of the Philippines.
Ends.
Abacus Sportswear AB
Emma Westerberg
+46 46 270 80 74
emma.westerberg@abacussportswear.com
About The Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Inetol Headwear (Official Headwear Sponsor), Oakley (Official Eyewear and Footwear Sponsor), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore.
www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour, www.weibo.com/asiantourgolf
About Abacus Sportswear
A pioneer of high-performance stretch waterproof fabrics, Abacus Sportswear manufactures functional and smart clothing for the active golfer.
Grown out of a passion for the game, abacus® clothes combine Swedish design, quality and function to provide complete Freedom of Motion and the freedom to play well – what Abacus Sportswear calls Freedom of Golf.
abacus® is available in over 35 countries, with strong market positions in Sweden, Denmark, Holland, Germany, Canada and a growing presence in Asia-Pacific.
Abacus Sportswear is an Official Supplier to The European Tour, The Asian Tour and The European Solheim Cup Team, as well as an Official Licensee of The 2014 Ryder Cup at Gleneagles. It supplies elite amateur golfers and national teams, and is a partner of England Golf, Deutscher Golf Verband, Dansk Golf Union and Norges Golfforbund.
www.abacussportswear.com