AT signs 10-year deal with Golf Channel

Mon 09 Dec 2013

AT signs 10-year deal with Golf Channel

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Singapore, December 9: The Asian Tour has signed an exclusive broadcast partnership with Golf Channel, which will run for 10 years until the end of 2024, officials announced today.
Through this milestone agreement, Golf Channel will hold exclusive television and digital rights in North America. The Asian Tour will be shown on Golf Channel, including Golf Live Extra, the network’s authenticated streaming service, and other potential NBC Sports platforms. Additionally, the Asian Tour will also be featured on Golf Channel’s news programming, including Morning Drive and Golf Central, as well as GolfChannel.com.
Kyi Hla Han, Chairman of the Asian Tour, said: “We are extremely delighted to extend our partnership with Golf Channel for the next 10 years, which means the Asian Tour will continue to be shown to nearly 90 million homes in North America.
“Our long-term partnership with Golf Channel is another wonderful endorsement of the value and appeal of the Asian Tour, which is represented by the finest players from across the region and tournaments of the highest calibre.”
“The Asian Tour stars continue to establish themselves with wonderful performances both at home and abroad and I am sure golf fans in North America will continue to enjoy watching the best players from Asia perform in world-class tournaments.”
Tom Knapp, Senior Vice President of Programming for Golf Channel, said, “As golf continues to grow internationally, quality professional tournaments are being held around the globe and throughout the year. Our expanded partnership with the Asian Tour provides our viewers increased access to these compelling tournaments.”
The Thailand Golf Championships from Amata Spring Country Club in Chonburi, Thailand airs this week on Golf Channel from 11:30 p.m. – 4:30 a.m. starting Wednesday, Dec 11.
This new agreement was managed by Asian Tour Media, a joint venture company between the Asian Tour and IMG. Presently, the Asian Tour’s television broadcasts are available to over 180 countries/territories and 650 million homes, ensuring a truly global platform for the region’s premier Tour.
About the Asian Tour
In 2013, the Asian Tour will celebrate a momentous milestone with its 10th season. As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Inetol Headwear (Official Headwear Supplier), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant), Starwood Hotels and Resorts (Official Hotels and Resorts) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour and www.weibo.com/asiantourgolf
About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes and 83 countries worldwide. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original programming. Customers of participating cable, satellite, telco and other video subscription services, are able to enjoy 24/7 streaming of live Golf Channel content through GolfChannel.com and Golf Channel’s mobile application, Golf Live Extra. Golf Channel’s digital platforms are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf, as well as services that connect the world to golf.