Asian Tour's fresh new look

Mon 01 Jan 2018

Asian Tour's fresh new look

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Sentosa, Singapore, January 1: With the balance of power tilting towards youth, the Asian Tour has refreshed its logo to reflect the development and progression of the organisation.

Recently, the Asian Tour has seen a dramatic shift in performance from a new crop of ultra-talented young players. On any given week, there is a host of 20-somethings such as Shubhankar Sharma of India, Panuphol Pittayarat of Thailand and Miguel Tabuena of the Philippines contending for the title.

In 2017, a record 16 players under the age of 30 were victorious on the pan-Asian professional golf tour’s official schedule.

The new logo will be implemented across all platforms as well as collaterals and it will make its first appearance at the Asian Tour Qualifying School in January.

The new design is an evolution of the old logo where the golfer’s silhouette has evolved into a stronger and more powerful position which is forward-looking and embodies the modern game.

However, in keeping with tradition, the swing path rings which are a stylised representation an ensō brush stroke are retained. In Zen, ensō is a circle that is hand-drawn in a single brushstroke to express a moment when the mind is free to let the body create.

The Asian Development Tour logo will also be updated with the new design elements.

“We are really excited to announce the Asian Tour’s new logo.  The design is inspired by our talented players and our mission to develop the game of golf in the region. The launch of our new logo marks the latest exciting phase in the proud 23-year history of the Asian Tour, dating back to our days as the Asian PGA.”  said Josh Burack, CEO of the Asian Tour.

Ends.

About Asian Tour

As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Rolex (Official Timekeeper), Panasonic (Official Consumer Electronics), ECCO (Official Footwear Sponsor), FENIX XCell (Official Apparel Supplier), Titleist (Official Web Partner), Bloomberg TV (Official International Media Partner), Bloomberg Businessweek Chinese (Official International Media Partner), Wall Street Journal (Official International Media Partner) and Sentosa in Singapore which is the Home of the Asian Tour which also has an office in Kuala Lumpur.

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