Canon Powers Ahead with Tour

Wed 27 Feb 2013

Canon Powers Ahead with Tour

  • SHARE
Singapore, February 27: Canon, the global leader in photographic and digital imaging solutions, will become the Official Imaging Partner of the Asian Tour following the signing of a three-year agreement until the end of 2015.
Through this new and exciting partnership which was announced today, Canon will enjoy various benefits on the region’s elite circuit including the creation of the Canon Power Play segment on the Asian Tour Golf Show.
Canon will also enjoy multiple opportunities to leverage its brand across the Asian Tour’s worldwide media platforms that include its official website, www.asiantour.com and a global television platform which reaches over 200 countries and 650 million households.
The partnership will also allow Canon to increase its brand visibility through on-site branding and activities at Asian Tour events. The Asian Tour will celebrate its milestone 10th season in 2013 following its launch as a player-organisation in 2004.
Kensaku Konishi, President & CEO, Canon South & South East Asia, was delighted to forge a partnership and align Canon’s brand values with the Asian Tour. Based in Singapore, where Canon’s regional headquarter for South and Southeast Asia region is located, Mr Konishi is responsible for leading and overseeing the operations in the fast growing region which spans 18 countries, including the domestic market.
“At Canon, we live and breathe our corporate philosophy of kyosei, which means to live and work together for the common good. The spirit of uniting athletes, spectators and photographers to share in the joy of sports together has resulted in Canon being active patrons of the sporting community and partners with organisations such as the Canon Lion City Cup and SingaporeBowling,” said Mr Konishi.
“Our partnership with Asian Tour has provided us the opportunity to help in the promotion of golf whose popularity is increasing in emerging countries like India, Indonesia and Myanmar. We feel that it is good for golf enthusiasts in these countries where the Asian Tour takes place, to experience the sport at its highest level. At the same time, we are happy to be able to leverage our brand across the Tour’s media platforms to reach out to our customers and partners in the same region.”
Asian Tour Executive Chairman Kyi Hla Han said the partnership with Canon was another strong endorsement towards the cosmopolitan appeal of the Asian Tour.
He also expressed his gratitude to Canon for their support, saying it reinforces the extensive backing of Corporate Asia towards professional golf at the highest level in Asia.
“On behalf of our talented players, we are delighted to welcome Canon on board as our newest Tour Partner. The Asian Tour has established itself as one of the elite professional Tours in the world after the PGA Tour and European Tour and this is made possible through the tremendous support of great sponsors such as Canon,” said Han.
“We are looking forward to working very closely with Canon to further promote the game across Asia. Through the exciting Canon Power Play segment which will highlight the best action from our tournaments, it will create another memorable viewing experience for our global television audience and showcase the best action from our tournaments.”
With this partnership, Canon joins the Asian Tour’s stable of Tour partners who include Abacus (Official Apparel Partner), BlackBerry (Official Communications Partner), Inetol Headwear (Official Headwear Supplier), Singha Beer (Official Beer), Srixon (Official Ball), Starwood Hotels and Resorts (Official Hotels and Resorts) and Rolex (Official Timekeeper).
Ends.
About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 19 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good. More information is available at www.canon.com.sg
About the Asian Tour
In 2013, the Asian Tour will celebrate a momentous milestone with its 10th season. As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Golf Ranking status. Tour Partners include Abacus (Official Apparel Partner), BlackBerry (Official Communications Partner), Canon (Official Imaging Partner), Inetol Headwear (Official Headwear Supplier), Singha Beer (Official Beer), Srixon (Official Ball), Starwood Hotels and Resorts (Official Hotels and Resorts) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com , www.facebook.com/asiantourgolf , www.twitter.com/asiantourgolf , www.youtube.com/theasiantour and www.weibo.com/asiantourgolf
For Additional Media Enquiries
Canon Singapore Pte Ltd
Ryann Tan
Tel: 6796 3125 (O) / HP: 9796 5192
Email: ryann@canon.com.sg
Ogilvy Public Relations
Mark Koh
Tel: 6213 7882 (O) / HP: 9022 3938
Email: mark.koh@ogilvy.com
Asian Tour
Calvin Koh
Tel: 6720 8990 (O)
Email: calvin.koh@asiantour.com