Choi sets sights on making history

Tue 10 Sep 2013

Choi sets sights on making history

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Seoul, September 10: Korean superstar K.J. Choi hopes to rewrite history on the Asian Tour by winning an unprecedented third straight victory at the US$750,000 CJ Invitational, an event where he is the host, next month.
Choi, who is an Asian Tour honorary member, said it would be a great honour to win the CJ Invitational Hosted by KJ Choi for the third time but added that he would be delighted if another Asian Tour player pips him to the title.
“Winning my tournament for the third straight year would be great but I would love to see one of the younger guys pull it off this year. I’m sure it will be another great year with a great finish,” said Choi, the first Asian to host a major golf tournament.
The CJ Invitational Hosted by KJ Choi, running for its third edition, is expected to attract many of the top Asian Tour and Korean talents to the highly impressive Haesley Nine Bridges Golf Club from October 10 to 13.
“I believe the CJ Invitational Hosted by KJ Choi has become one of the most prestigious tournaments on the Asian Tour over the last couple years, so I’m very happy with the event. It is held on a great golf course with great conditions,” said Choi.
Choi plied his trade on the Asian Tour before going to enjoy success on the PGA Tour where he won eight titles including the 2011 The Players Championship, which is regarded as the world’s unofficial fifth Major.
“The Asian Tour is one of the most competitive Tours and I really believe it helped prepare me well for my future on the PGA Tour. Playing on any Tour is always helpful. There are experiences that you always learn a great deal from wherever you play,” Choi explained.
He has not won on the PGA Tour since 2011 but was delighted with his performances this season where he missed only four cuts.
“I have to say that I am pretty content with my performances this year.  I really can’t believe how fast the year has gone by but I think I have stayed fairly consistent throughout. It hasn’t been a great year, it has been fairly good,” said Choi.
The CJ Invitational Hosted by KJ Choi has also been a great platform for Choi to give back to charity. The gracious Korean had previously donated his winnings from the event in 2011 and 2012 to the KJ Choi Foundation.
“It is very exciting but it is a lot of work being the host and participant. I have to make sure that I am keeping both the players and sponsors happy, which is not easy. But with the tremendous growth we have seen since the tournament’s inauguration in 2011, I have to say that the excitement grows more and more every year,” he added.
“I came up with the idea (to have the tournament) after seeing how successful Tiger Woods’ tournament has been over the years and how much it has benefited his foundation. I hope the CJ Invitational Hosted by KJ Choi will provide the same impact which will benefit my KJ Choi Foundation.”
The CJ Invitational Hosted by KJ Choi is title sponsored by the CJ Group, Korea’s food-to-entertainment conglomerate.
About the K.J. Choi Foundation
K.J. Choi, one of the most successful golfers to come from Korea, did not want to stop with his own personal success, but felt a strong social responsibility to give back to society and realized he needed a reliable means of doing so. Joining together with other community leaders in Korea who share the common idea, he established the K.J. Choi Foundation in 2007 for this purpose. K.J. Choi Foundation conducts major charitable projects for those who are faced in hopeless situations in Korean domestic and International communities. The Foundation especially focuses in the support of underprivileged children by lovingly providing welfare services and professional help, thus providing young people with hopes and dreams. K.J. Choi also works closely with many community leaders to help support junior golfers in difficult financial and environmental situations fulfil their dreams through his junior golf program, K.J. Choi Dream Team. K.J. Choi Foundation’s vision is to be a community leader that provides hope and happiness for all, and its purpose is to be a Foundation for everyone.
About the Asian Tour
In 2013, the Asian Tour will celebrate a momentous milestone with its 10th season. As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Canon (Official Imaging Partner), Inetol Headwear (Official Headwear Supplier), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant), Starwood Hotels and Resorts (Official Hotels and Resorts) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour and www.weibo.com/asiantourgolf