Dubai to become Tour's newest destination in December

Mon 15 Sep 2014

Dubai to become Tour's newest destination in December

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Dubai, September 15: In another first for the city, Dubai will play host to the Asian Tour’s final event of 2014 in December, underscoring the buoyancy of the golf industry in the country and across the region.
A welcome addition to the city’s growing portfolio of world-class events, the Dubai Open, as the tournament will be called, is being promoted and organised by golf in DUBAi, who are an old hand at staging high-profile sporting events like the Omega Dubai Desert Classic, the Omega Dubai Ladies Masters and the MENA Golf Tour.
As part of a three-year agreement with the Asian Tour, ‘golf in DUBAi’ will manage all aspects of its end-of-year spectacular that has the potential to become one of the most illustrious stops on the region’s premier Tour.
The landscape of Dubai has changed dramatically since the city first hosted an international golf tournament — the Omega Dubai Desert Classic — in 1989, and today the sport has become a key component of Dubai’s ambitious drive to host 20 million visitors annually by 2020 – the year the city will host the World Expo.
Talks with prospective sponsors and different Dubai golf clubs are at an advanced stage and ‘golf in DUBAi’ will soon announce the official title, the venue and dates of the newest Asian Tour tournament in the city.
“The arrival of the Asian Tour is very exciting news for all of us in Dubai and we are extremely confident of delivering the event in sync with Dubai’s reputation as an ideal golfing destination,” said Mohamed Juma Buamaim, vice chairman and CEO of golf in DUBAi.
“We feel honoured that the Asian Tour has placed its trust in us and we will strive to deliver a memorable week for its members and the UAE fans,” he said, adding: “Events like this will continue to strengthen our strong historical ties with Asia.
“Dubai’s economy benefits both directly and indirectly from golf tourism, and there is a positive synergy between golf and the key tourism sectors. Golf is just one of the many reasons that people visit Dubai to savour the experience of playing on courses of international standard,” he said.
Asian Tour Chairman Kyi Hla Han was equally upbeat about the success of what he called an important stop in Dubai.  “With so many prestigious tournaments, in particular the Omega Dubai Desert Classic, happening out there, the city is ideally placed to capitalise on its unique position as a diverse and high quality golfing destination.
“We feel proud and privileged to join hands with an organisation whose track record of hosting international golf tournaments is second to none.
“The Asian Tour is delighted to be coming to Dubai and I am sure our players will be very excited to compete in this new and exciting event in December. As a players’ organisation, the Asian Tour is represented by an eclectic mix of the finest players from across the region and internationally and we look forward to entertaining golf fans in Dubai.”
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Inetol Headwear (Official Headwear Sponsor), Oakley (Official Eyewear and Footwear Sponsor), PRG (Official Accessories Supplier), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Titleist (Official Web Partner) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.
About golf in DUBAi
Created in 2005 to promote Dubai as one of the world's leading golfing destinations and to underline Dubai's other international attractions to a worldwide audience, golf in DUBAi promotes and organizes major European Tour events - the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters.
Set up the Shaikh Maktoum Golf Foundation in 2006 to encourage and promote emerging Arab talent on the world stage.  As part of the foundation's initiative, it started the MENA Golf Tour in 2011 to provide a much-needed springboard for both amateurs and professional to take their game to a new level.
In 2011, 'golf in DUBAi' launched GOLF CITIZEN, a worldwide golf reservation website. Developed and programmed from the ground up, the site (www.golfcitizen.com) gives any golf club in the world an instant online presence and facilitate golfers to book, in real time, in any of the golf clubs available on the system.
In 2009, 'golf in DUBAi' became a part of the Investment Corporation of Dubai (ICD), a vital and key initiative of the Government of Dubai for achieving all-round excellence.
Some of the most respected golfers in the world, stars such as England's Dame Laura Davies, Stephen Gallacher (Scotland), India's Jeev Milkah Singh (India), Zane Scotland (England) and Matthew Fitzpatrick (England) are the global ambassadors of 'golf in DUBAi.', along with renowned coach Peter Cowen.