ECCO® Golf renews Asian Tour sponsorship

Wed 18 Jan 2017

ECCO® Golf renews Asian Tour sponsorship

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Sentosa, Singapore, January 18: Leading golf footwear innovator, ECCO Golf, will extend its partnership with the Asian Tour as the Official Footwear Sponsor for the next two years.
Asian Tour CEO Josh Burack being presented with a ECCO shoe by Jesper S. Thuen, Head of Golf-Asia Pacific (L) Asian Tour CEO Josh Burack and Jesper S. Thuen, Head of Golf-Asia Pacific, ECCO
The renewal of the sponsorship is testament to ECCO Golf’s growing presence in the region, and affirms the Asian Tour’s desire to partner with leading brands across the world.
The partnership will see ECCO Golf’s new 2017 collection, which includes flagship ECCO COOL and ECCO CAGE PRO models, gaining significant exposure through the Tour’s multiple media platforms.
This will include digital, online and print, as well as direct customer engagement at exclusive Asian Tour events.
As the official sanctioning body for professional golf in Asia, the Asian Tour is responsible for the development of golf across the region, enhancing the careers of its members while remaining committed to uphold the integral values of the game.
Commenting on the extended partnership, Jesper Thuen, Head of Golf Asia-Pacific at ECCO, said: “Our agreement with the Asian Tour was an undisputed success in 2016 for both parties. We’re delighted to announce the extension of this partnership till 2018.
“We have made huge strides in the market, and are ambitious to maintain this momentum. The partnership enables us to extend our market reach, and connect with golfers across the whole of Asia.”
Ernie Els of South Africa Ernie Els of South Africa
ECCO Golf forms part of the Asian Tour’s impressive portfolio of partners and sponsors that include Hilton Worldwide, Titleist and Rolex.
“The synergy between ECCO Golf and the Asian Tour is a perfect fit. As the region’s premier Tour, we see this as a meeting of market-leading brands,” commented Asian Tour CEO Josh Burack.
“I’m delighted that we can continue the partnership through to 2018, and would like to thank ECCO Golf for their continued support. I’m confident we can assist them further in the region, promoting their fantastic products to Asian golfers,” continued Burack.
ECCO Golf shoes are worn in competition around the world by Fred Couples, Ernie Els, Smylie Kaufman, Peter Hanson, Thomas Bjørn, Lydia Ko, Minjee Lee, Caroline Masson, Gerina Piller,  among others.
For further information about ECCO Golf, please visit golf.ecco.com.
For press information contact:
Sam Elder or Phil Craghill, GMS
Email: sam@gmsgolf.co.uk; phil@gmsgolf.co.uk
Phone: +44 1438 718 399
ABOUT ECCO
ECCO®, a world-leading brand of shoes combining style and comfort, has built its success on great design and leather quality, and innovative technology. Founded in Denmark in 1963, ECCO is one of the few major shoe manufacturers in the world, which owns and manages every aspect of its leather and shoe productions, and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes, and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs more than 19,000 people worldwide. ecco.com
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include ECCO (Official Footwear Sponsor), FENIX XCell (Official Apparel Supplier), Hilton Worldwide (Official Hotel Partner), Titleist (Official Web Partner), Bloomberg TV (Official International Media Sponsor), Bloomberg Businessweek Chinese (Official Business Publication Sponsor) and Rolex (Official Timekeeper). Sentosa, Singapore is the Home of the Asian Tour which also has an office in Kuala Lumpur.
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