Harrington welcomes new fans to Hong Kong

Thu 15 Oct 2015

Harrington welcomes new fans to Hong Kong

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Hong Kong, October 15: Three-time Major Champion Padraig Harrington is hoping the UBS Hong Kong Open’s ‘Free Thursday’ campaign can help introduce golf to a new audience at the Hong Kong Golf Club in Fanling next week.
The Irishman was hugely impressed by the ‘Free Thursday’ initiative at last week’s British Masters supported by Sky Sports, where more than 15,000 people attended the event, many of them for the first time.
The UBS Hong Kong Open will follow that example next Thursday (October 22), when all spectators will be granted free entry to the Hong Kong Golf Club.
Harrington is a great believer in introducing as many people as possible to the game he loves, and he hopes giving people the opportunity to attend the 57th edition of one of Asia’s great sporting events for free can help to generate new interest in golf in Hong Kong.
“The ‘Free Thursday’ initiative is a great idea and I hope that it can assist in introducing a whole new audience to golf,” said Harrington, who memorably won The 2007 Open Championship, before successfully defending the Claret Jug and adding the US PGA title the following year.
“We saw it at the British Masters last week, where the ‘Free Thursday’ attracted  many kids and young people to the event, some experience golf for the first time, and the players really responded to create  a great atmosphere.
“Golf is seeing a new generation of amazing young players from all over the world coming through and it would be great to bring a new generation of young fans into the game too.  We need to continue to make the game more accessible in order to grow our sport.”
Harrington is certainly one of golf’s most accessible players, a Special Olympics Ambassador who also played a significant role in successfully presenting golf’s case for inclusion in the 2016 Rio Olympics. The 44 year old, a winner of 30 tournaments worldwide, always loves coming back to the UBS Hong Kong Open, having triumphed at the event in 2003.
“I always enjoy returning to a tournament I have won in the past, and the UBS Hong Kong Open is special for a number of reasons,” he continued.
“The golf course is a real classic, the Hong Kong Golf Club is steeped in history and tradition and then the city itself is one of the most vibrant in the world, which helps  make the tournament one of the best weeks on the schedule.”
For “Free Thursday” tickets (maximum 2 per person), please register via: http://tickets.europeantour.com/event/ubs-hong-kong-open-thursday-only/hong-kong-gc/905708/
Tickets for 23-25, October now for sale: www.cityline.com
Facebook:www.facebook.com/ubshongkongopen
Website:www.ubshkopen.com
Ends.
UBS Group AG
UBS draws on its over 150-year heritage to serve private, institutional and corporate clients worldwide, as well as retail clients in Switzerland. Its business strategy is centered on its pre-eminent global wealth management businesses and its leading universal bank in Switzerland, complemented by its Global Asset Management business and its Investment Bank, with a focus on capital efficiency and businesses that offer a superior structural growth and profitability outlook.
UBS is present in all major financial centers worldwide. It has offices in more than 50 countries, with about 35% of its employees working in the Americas, 36% in Switzerland, 17% in the rest of Europe, the Middle East and Africa and 12% in Asia Pacific. UBS Group AG employs about 60,000 people around the world. Its shares are listed on the SIX Swiss Exchange and the New York Stock Exchange (NYSE).
www.ubs.com     Twitter: @ubs
Mega Events Fund
This year, the “UBS Hong Kong Open” is sponsored by the Mega Events Fund (MEF) of the Hong Kong Special Administrative Region Government.  The Fund was set up in 2009 to support mega arts, cultural, sports and entertainment events to be staged in Hong Kong.  With the approval from the Finance Committee of the Legislative Council, the operation of the Fund has been extended for five years till end March 2017 with a view to attracting more internationally acclaimed mega events to Hong Kong and reinforcing Hong Kong’s position as the events capital of Asia.
For further information on UBS Hong Kong Open please contact:
The European Tour Communications Division
Tel: +44 (0) 1344 840400
Mobile: +44 (0) 7899 940030
Email: media@europeantour.com
PEOPLE Marketing
Joe Pan      Tel: +852 9669 7901, jp@peoplemarketing.com.cn
The Asian Tour Communications Department
Tel: +603 7880 3714
Email: news@asiantour.com
UBS
Mark Panday:               Tel: +852 2971 8221, mark.panday@ubs.com
Elite Step Asia
Sean Moore (Eng):      Tel: +852 9095 8889, sean.moore@elitestep.com
Andy Yeung (Chi):        Tel: +852 2808 0977, andy.yeung@elitestep.com, Fax: +852 2808 0967
The Hong Kong Golf Club
Ellen Cheng     Tel: +852 26791850, ellen@hkgolfclub.org