HSBC renews global golf sponsorship programme

Tue 03 Nov 2015

HSBC renews global golf sponsorship programme

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Shanghai, November 3: HSBC, one of the world’s largest banking and financial services organisations, has announced the renewal of three key pillars of its global golf sponsorship portfolio and confirmed its commitment to the World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship following the news earlier this summer that the bank will continue as Patron of The Open Championship.
Giles Morgan, Global Head of Sponsorship and Events at HSBC, made the announcement on stage at the 2015 HSBC Golf Business Forum in Shanghai ahead of the 11th edition of the World Golf Championships-HSBC Champions at the Sheshan International Golf Club later this week and against the backdrop of the bank’s 150th Anniversary.
Morgan, flanked by an impressive cast of PGA TOUR Commissioner, Tim Finchem; European Tour Chief Executive, Keith Pelley; Chief Executive of the R&A, Martin Slumbers; Asian Tour Chairman Kyi Hla Han; HE Aref Al Awani, General Secretary of the Abu Dhabi Sports Council (ADSC) and Global Head of Golf at IMG, Guy Kinnings, announced HSBC’s wholehearted commitment to golf with the renewal of its title sponsorship position of all of the professional tournaments in its portfolio.
Multi-year extension contracts for the renewals of the HSBC Champions, the HSBC Women’s Champions in Singapore, the Abu Dhabi HSBC Golf Championship were all agreed this morning in Shanghai.
Morgan said: “In the last decade we have been involved in 45 tournaments and brought world class golf events to China, Singapore and the UAE.  Today we are re-stating our commitment to golf in Asia and the Middle East. Here in China, our flagship World Golf Championships-HSBC Champions event has proved to be the perfect stage for golf in Asia to come of age; in Singapore, HSBC Women’s Champions has become an annual highlight of the LPGA Tour, whilst the Abu Dhabi HSBC Golf Championship has cemented its reputation as the jewel in the crown of Middle Eastern golf. We believe today’s announcement represents a major statement of intent as golf prepares to return to the Olympic Games following a 112 year absence – it’s a huge opportunity for the sport and one golf needs to grab with both hands.”
HSBC is one of the biggest supporters of golf worldwide with extensive youth and community programmes in place to underpin their commitment to elite golf . The presence of so many of the leaders in world golf at the announcement underlines just how significant HSBC’s contribution is considered to be to the game and how much the Tours each value the bank’s committed support.
PGA TOUR Commissioner Tim Finchem: “We are delighted to be here today to be with Giles to announce this excellent news. The World Golf Championships-HSBC Champions is the flagship event in Asia for the PGA TOUR and a great example of collaboration with the different members of the International Federation of PGA Tours along with the CGA and IMG to deliver a world-class tournament. We are thrilled that with this five-year extension, the HSBC Champions will be a part of the PGA TOUR’s FedExCup schedule through the 2020-21 PGA TOUR season. ”
European Tour Chief Executive, Keith Pelley, said: “Today’s announcement is wonderful news for The European Tour and continues our partnership with HSBC which stretches back to November 2005 when the first HSBC Champions tournament was part of our International Schedule. Since then, both the WGC-HSBC Champions tournament and the Abu Dhabi HSBC Golf Championship have become hugely significant events and to have them both part of The Race to Dubai for the next five years is fantastic news. We thank HSBC not only for their commitment to The European Tour, but to the game of golf as a whole.”
LPGA Commissioner, Mike Whan commented, “HSBC is a world class sponsor of women’s golf and it is fantastic to be here representing the LPGA as part of this important announcement for golf globally. HSBC Women’s Champions is one of the best events on our Tour and HSBC’s commitment to women’s golf is unwavering.”
Asian Tour Chairman Kyi Hla Han said, “We have been part of the HSBC Champions since 2005 and have enjoyed seeing this tournament grow and establish itself. It is great news that HSBC has guaranteed the future of the only World Golf Championships held in Asia.”
HE Aref Al Awani, ADSC’s General Secretary welcomed the renewed partnership, saying: “HSBC has greatly contributed to the Championship since coming on board in 2011. With its support we have strengthened the field, significantly enhanced the spectator offering and hugely expanded our messaging outreach.  Through this partnership the Championship has become stronger year-on-year and we believe that will hold true for the coming half decade.”
Zhang Xiaoning, Vice President and Secretary General of the CGA said, “We welcome this traditional tournament to continue to take place in China. For a long time, CGA has enjoyed working with HSBC on this tournament and their junior programme and very much appreciate their commitment to golf in China.”
The HSBC Golf Business Forum is taking place at the Pudong Shangri La Hotel in downtown Shanghai gathering the game’s most influential voices and global innovators at the world’s premier golf business event.
The 11th World Golf Championships-HSBC Champions is the final World Golf Championships of the year and takes place at the Sheshan International Golf Club, 5 – 8th November with a stellar field confirmed including, reigning Champion and World No.4 Bubba Watson, World No. 2 Jordan Spieth, World No. 3 Rory McIlroy, World No.5 Rickie Fowler, World No.7 Henrik Stenson, 2013 Champion Dustin Johnson , 2011 Champion Martin Kaymer, 2008 Champion Sergio Garcia and the inaugural 2005 winner David Howell.
Photo credit: Getty Images
(L-R) HE Aref Al Awani, (General Secretary of Abu Dhabi Sports Council), Kyi Hla Han (Chairman of The Asian Tour), Tim Finchem (PGA TOUR Commissioner), Giles Morgan (Global Head of Sponsorship and Events, HSBC), Keith Pelley (European Tour Chief Executive), Martin Slumbers (Chief Executive of the R&A) and Guy Kinnings (Global Head of Golf at IMG)
For more information please visit www.hsbcgolf.com and www.golfbusinessforum.com
For any questions contact:
IMG Media Enquiries:
Michele Mair/ Tom Benbow
Golf, IMG
E: michele.mair@img.com             E: tom.benbow@img.com
Tel: +44 (0)2082 335300
Notes to editors:
About HBSC
HSBC provides a comprehensive range of financial services to around 58 million customers through four global businesses; Global Retail Banking and Wealth Management, Global Commercial Banking, Global Banking and Markets and Global Private Banking.
The HSBC Group
HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 6,100 offices in 72 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. With assets of $2,549bn at 30 September 2015, HSBC is one of the world’s largest banking and financial services organisations.
About HSBC Golf Sponsorships
HSBC’s global commitment to golf encompasses all levels of the game, from grassroots to elite.
HSBC is a proud patron of The Open Championship and this partnership with The R&A creates a centre of gravity to a global golf portfolio that spans HSBC's key markets.  In Asia, HSBC has spearheaded the arrival of world class golf events with its flagship WGC-HSBC Champions in Shanghai and HSBC Women’s Champions in Singapore.  The $8.5m WGC-HSBC Champions is renowned as ‘Asia’s Major’ and has made such an impact, that Rory McIlroy describes China as “an unstoppable force in world golf.”  HSBC has been co-title sponsor of the Abu Dhabi HSBC Golf Championship since 2010 and the event has quickly become one of the biggest events on the European PGA Tour.
However, underpinning those international flagship events is a longer-term ambition to create a legacy from HSBC’s global tournaments through its sponsorship of youth development and grassroots programmes. In China, HSBC supports the HSBC China Junior Golf Program, a sustainable long-term structure and framework upon which the future of Chinese golf is being built. In Hong Kong, HSBC supports the HSBC Hong Kong Junior Golf Programme, a structured pathway for children to try the sport for the first time, develop their skills and, for those talented enough, the chance to represent Hong Kong on the international stage.  In the UK, HSBC is sponsor of HSBC Golf Roots - The Golf Foundation's national development programme which promotes the sport in schools, helps youngsters into clubs and uses golf to promote important life skills.
For more details on HSBC's golf activities, visit www.hsbcgolf.com.
About IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 25 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages thousands of live events and branded entertainment experiences annually; and is the world’s largest independent producer and distributor of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, the world’s leading entertainment agency, to form WME | IMG.