Oakley enhances visibility with the Asian Tour

Sat 26 Apr 2014

Oakley enhances visibility with the Asian Tour

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Jakarta, April 26: Oakley, one of the world’s most coveted brands in performance technology and style, continued to enhance its visibility in the region with its sponsorship of this week’s CIMB Niaga Indonesian Masters.
Oakley is also the Official Eyewear and Footwear Sponsor of the Asian Tour and with its involvement in the US$750,000 Asian Tour event, the prestigious sports brand is poised to further establish its brand in Indonesia, which along with Korea, Philippines and Thailand are key markets for Oakley.
Andrew McMahon, Retail Manager, Oakley South East Asia, said: “We saw the Asian Tour as a great platform for us to promote our brand as our partnership with the Tour is a good way to breach into our markets fairly quickly.
The Asian Tour goes into many of the markets that we go into and the partnership is strategic for us as it gives us a shoe in the door, providing us with the opportunity to promote both our footwear and eyewear which is what we are really known for.”
With Oakley’s huge presence being felt at the exhibition booth, fairways and publicity materials around the Royale Jakarta Golf Club, McMahon is confident the brand’s association with the Asian Tour will continue to grow in the region.
“It has been great this week. We’ve a huge presence here. We’re taking this as our first opportunity. This is the first stop on the Asian Tour that we’ve really been at in a big way and we are already looking forward to other events that we’ll have a massive involvement with,” said McMahon.
Oakley manufactures and distributes sport performance sunglasses, prescription lenses and frames, goggles, apparel, footwear and accessories.
As Oakley continues to put itself at the forefront of its industry, the brand’s golfing ambassadors including Asian Tour Player of the Decade (2004-2013), Thongchai Jaidee of Thailand and Major winner Bubba Watson of the United States are also doing their part in putting Oakley in the spotlight with their stellar performances worldwide.
“We got a really strong story with golf, especially now with Bubba winning his second Masters and others including Thongchai Jaidee having a good traction in the marketplace. They are all great ambassadors for our brand and they are a great fit. Thongchai is absolutely Oakley to the core and he presents the exact image that we want,” said McMahon.
Thongchai holds an unprecedented three Asian Tour Order of Merit titles and 13 victories and recently led Team Asia to an epic draw with Team Europe at the EurAsia Cup in Malaysia last month.
Ends.
About Oakley Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at http://www.oakley.com.
About CIMB Niaga
CIMB Niaga was established as Bank Niaga in 1955. CIMB Group is the main shareholder of CIMB Niaga, with a 97.94% effective stake (include 1.02% of shares of PT Commerce Kapital). The Bank offers a comprehensive suite of both conventional and Islamic banking products and services, through an expanding delivery channel network of 969 offices all over Indonesia as at 31 December 2013, including 580 branches, 350 Mikro Laju units (including 21 outlets attached to a branch), and 60 cash/payment points. CIMB Niaga has more than 14,300 employees.
CIMB Niaga encourages people to share high growth and take advantage of all the potential that South-East Asia regions bring – in line with CIMB Group’s brand positioning: “ASEAN for You”.
CIMB Group is Malaysia’s second largest financial services provider and one of ASEAN’s leading universal banking groups. It offers consumer banking, investment banking, Islamic banking, asset management and insurance products and services. Headquartered in Kuala Lumpur, the Group is now present in  8 out of 10 ASEAN nations (Malaysia, Indonesia, Thailand, Singapore, Cambodia, Brunei, Vietnam and Myanmar). Beyond ASEAN, the Group has market presence in China, Hong Kong, Bahrain, India, Sri Lanka, Taiwan, Australia, the US, UK and Korea. CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It has a market capitalisation of USD17,6 billion as at 30 September 2013. The Group has over 41,000 employees located in 17 countries.
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Inetol Headwear (Official Headwear Sponsor), Oakley (Official Eyewear and Footwear Sponsor), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.