Oakley signs two-year deal with Asian Tour

Thu 16 Jan 2014

Oakley signs two-year deal with Asian Tour

  • SHARE
Singapore, January 16: Officials today announced Oakley, Inc. has entered into a two-year partnership to serve as the Official Eyewear and Footwear Sponsor of the Asian Tour.
One of the world’s most coveted brands in performance technology and style, Oakley will enjoy exclusivity in both product categories during its association with the Asian Tour, the official sanctioning body for professional golf in the region. This elite standing will be effective immediately and will extend to the end of 2015.
Tim Scott-Branagan, Director of Business & Brand Development, Oakley Asia Pacific, said: “On behalf of Oakley, we are pleased to formalise a two-year partnership with the Asian Tour as its Official Eyewear and Footwear Sponsor.
“We believe our association with the region’s premier Tour will deliver great value and benefits to Oakley as we seek to further establish our brand in Asia, especially in key markets such as Indonesia, Korea, Philippines and Thailand.
“The Asian Tour sanctions and stages a number of world-class tournaments across the region annually which will give us the opportunity to activate various on-ground programmes for our loyal and new Oakley customers to enjoy our leading-edge products.
“With professional golf growing immensely in Asia thanks largely to the influence of the Asian Tour, we hope to be very much involved with this exciting development in the years to come.”
Asian Tour Chairman Kyi Hla Han said the new partnership with Oakley was the perfect start to 2014, noting the sponsorship investment from the United States-based company was another endorsement of the Tour’s commercial strength and value.
Han said: “We are truly excited to begin the New Year with a new partnership with Oakley. Its pioneering technologies in eyewear and footwear are renowned all over the world, and we look forward to a very successful and fruitful association with the company.
“It is fantastic that the Asian Tour continues to partner with market leaders such as Oakley as it reinforces the value of our brand and this is also a great recognition of our highly talented players who continue to perform at a very high level.
Oakley manufactures and distributes sport performance sunglasses, prescription lenses and frames, goggles, apparel, footwear and accessories. The essence of the brand is communicated through countless professional and amateur athletes, including golfers on the Asian Tour, who depend on Oakley products to provide them with the very best while they redefine what is physically possible.
About Oakley Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at http://www.oakley.com.
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Inetol Headwear (Official Headwear Sponsor), Oakley (Official Eyewear and Footwear Sponsor), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant), Starwood Hotels and Resorts (Official Hotels and Resorts) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.
For media enquiries, please contact:
Oakley contact:
Diane Thibert
Global Public Relations
Oakley, Inc.
dthibert@oakley.com /  (949) 672.6888
Asian Tour contact:
Chuah Choo Chiang
Director, Communications
chuah@asiantour.com / Tel: +603 7880 3714