Otto becomes Ambassador for AfrAsia Bank

Thu 19 Mar 2015

Otto becomes Ambassador for AfrAsia Bank

March 19: Three-time European Tour champion Hennie Otto has signed a personal endorsement deal with AfrAsia Bank Limited, extending his existing relationship with the island nation in the Indian Ocean.
The 38-year-old Otto will become the global brand ambassador for the financial conglomerate and title sponsor of the upcoming tri-sanctioned AfrAsia Bank Mauritius Open.
Otto is looking forward to representing AfrAsia Bank Limited in the first-ever championship sanctioned by the European, Asian and Sunshine Tours in May, 2015.
As part of the initial one-year sponsorship, Otto will also host golf development clinics on the island and in South Africa.
AfrAsia Bank has had a long association with the sport since 2007 in order to promote Mauritius as a golfing destination and simultaneously provide its clients with lifetime experiences. As the bank continues to build bridges between Africa, Asia and the world, this partnership looks to extend the AfrAsia brand visibility throughout the sport.
“AfrAsia Bank Limited has a strong association with golf in Mauritius as the sponsor of the AfrAsia Golf Masters and AfrAsia World of Golf. They are dedicated to golf development in Mauritius and have taken their support to the next level with the sponsorship of the AfrAsia Bank Mauritius Open,” said Otto, Lumenrock International Sport Management player.
“Development is close to my heart. I believe we, as professionals, have a duty to give back to the sport that gives us so much. It’s a privileged to align with AfrAsia Bank to grow the sport in Mauritius and globally. Plus, “AfrAsia’s motto is ‘Bank Different’ and everyone knows I’m not your run of the mill kind of guy, so I think we are a great match.”
Chief Executive Officer of AfrAsia Bank, James Benoit, said the Bank welcomed Otto’s signing: "We believe that sports have a special power to reach people and bring them together. As we continue to build on our sporting heritage, AfrAsia Bank is proud to be associating itself closely with Hennie, a great golf player, known and admired worldwide.
“This partnership driven by the fact that Hennie has shown great potential and represents the values we embrace, is a decision for the long term as we further emphasize our strategy to develop our golf related partnerships. He is an outstanding golfer, having a passion for excellence and meeting the challenge in even the most trying of circumstances. We certainly look forward to seeing his swings during the upcoming major tournament AfrAsia Bank Mauritius Open in early May.”
Otto, who is currently recovering from a back injury he incurred during the True Thailand Classic is also sponsored by Anahita Mauritius, another backer of the AfrAsia Bank Mauritius Open.
The South African will lead a field of world class golfers from the European, Asian and Sunshine Tour at the prestigious Heritage Golf Club from May 7 to 10. The total prize fund of €1-million is the highest purse ever to be paid out for a tournament held in Mauritius.
About AfrAsia Bank Limited
Strategically based in Mauritius and with representation in key markets, AfrAsia Bank Limited serves the Africa-Asia trade corridor, combining its strengths and expertise in four core divisions:

  • Private Banking and Wealth Management

  • Corporate and Investment Banking

  • Global Business

  • Treasury

Since inception, the Bank has expanded through a combination of substantial organic growth and a series of strategic acquisitions, with core activities in Mauritius, South Africa and United Kingdom.
AfrAsia Bank’s core banking and transactional capabilities are in Mauritius along with representative offices in Cape Town, Johannesburg and London, its asset management arm, AfrAsia Capital Management Limited and its investment banking arm, AfrAsia Corporate Finance (Pty) Ltd.