Phase two of #whereitsAT campaign launched with another strong message

Tue 01 Aug 2017

Phase two of #whereitsAT campaign launched with another strong message

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Kiradech Aphibarnrat of Thailand Kiradech Aphibarnrat of Thailand
Sentosa, Singapore, August 1: A captivating series of monologue video promos featuring Asian Tour golf stars will be rolled out starting from today as phase two of its highly successful #whereitsAT campaign.
The region’s leading golf heroes including Thongchai Jaidee, Jeev Milkha Singh, Scott Hend, Kiradech Aphibarnrat and Liang Wen-chong, who are all Asian Tour Order of Merit champions, took time off from their busy playing schedules to participate in this comprehensive promotional campaign for the Asian Tour.
The all-new video promos will offer an exciting glimpse of their golfing backstories and rise to prominence. It will be supported by feature stories and a digital print campaign on the Asian Tour’s social media platforms and official website.
Scott Hend of Australia Scott Hend of Australia
A contest will also be launched to coincide with the campaign where one lucky winner will win a 4 day/ 3 night trip to an Asian Tour event where he or she will be invited to play in the tournament’s pro-am and enjoy VIP hospitality access. Further details will be announced on www.asiantour.com.
The initial launch of #whereitsAT last October was a huge hit with a series of video promos, driven largely by The Rallying Call, reaching millions of golf fans around the world.
Apart from the Asian Tour’s social and digital platforms which include YouTube, Instagram, Twitter, Facebook and Weibo, the bite-sized monologues will also be broadcast by many of the Tour’s global television broadcasters as well as Bloomberg TV, which is one of the official international media partners of the Asian Tour.
Siddikur Rahman of Bangladesh Siddikur Rahman of Bangladesh
Asian Tour CEO Josh Burack said: “Last year’s launch of #whereitsAT was a resounding success.  We are very confident phase two of this campaign will be as popular and engaging with our fans.
“The Asian Tour is the birthplace for many of our players as this is where they cut their professional teeth and made their mark. We want to convey this message through our monologue video promos and use our heroes to highlight the growing prominence of the Asian Tour in world golf.
“We will also launch a competition on social media for our fans to reward the winner with a trip to one of our events on the Asian Tour as part of our efforts to recognize the support of our fans.”
The latest campaign will continue to reiterate the Asian Tour’s acronym, ‘AT’ to the audience as it continues to position the Tour’s brand in an engaging and captivating manner.
India’s Jeev Milkha Singh believes more fans will identify with the Asian Tour through this latest campaign. “I had a good time during the filming of the monologue video promo. It brought back great memories as I recalled how I first started out on the Asian Tour and the success I’ve enjoyed over the years.“More importantly, I hope my story will inspire and tell everyone that the Asian Tour is the place to be and that’s where the future and the action is,” said Singh, who is a two-time Asian Tour number one and a six-time winner.
#ATmonologues #whereitsAT

Ends.
About Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include ECCO (Official Footwear Sponsor), FENIX XCell (Official Apparel Supplier), Titleist (Official Web Partner), Bloomberg TV (Official International Media Partner), Bloomberg Businessweek Chinese (Official International Media Partner), Panasonic (Official Consumer Electronics) and Rolex (Official Timekeeper). Sentosa, Singapore is the Home of the Asian Tour which also has an office in Kuala Lumpur.
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