Rolex announces 11-year multifacet extension

Wed 18 Mar 2015

Rolex announces 11-year multifacet extension

Ponte Vedra Beach, Fla. March 17: The PGA TOUR and Rolex today announced an 11-year extension of Rolex’s broad sponsorship involvement with the TOUR that includes Official Marketing Partner designation and significant support of high-profile international events, including the World Golf Championships, The Presidents Cup and World Cup of Golf.
“Rolex shares our strong commitment to excellence and we are extremely proud to continue our relationship with such an iconic international brand well into the future,” said Tom Wade, Chief Commercial Officer of the PGA TOUR.
“Rolex has been a valued partner of the PGA TOUR since 2007 and over time the relationship has expanded globally to where it now includes some of the most important properties in professional golf.”
Rolex Director of Communication & Image, Arnaud Boetsch, said: “The extension of our partnership with the PGA TOUR is a natural step for Rolex.  Through this partnership, Rolex has been in the unique position of being able to play a major part in the development of golf on a global scale over the years.  We are delighted that this will continue for many more years to come.
“We look forward to continuing our support of the PGA TOUR, its members and golf in general.”
Elements of the extension include:

  • Official Timekeeper of the PGA TOUR, Champions Tour and Tour

  • Official Sponsor of all four World Golf Championships events

  • Global Partner of The Presidents Cup

  • Official Timekeeper of the biennial World Cup of Golf

  • Official Sponsor of the CIMB Classic in Kuala Lumpur, Malaysia

  • Official Partner and Timekeeper of the World Golf Hall of Fame &

Rolex is also the Official Timekeeper on the Asian Tour.
About Rolex
Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.