Rolex and Asian Tour extend partnership

Tue 04 Mar 2014

Rolex and Asian Tour extend partnership

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Singapore, March 4: Rolex, the world’s leading Swiss watchmaker, and the Asian Tour have extended their partnership.
Rolex has been the Official Timekeeper of the Asian Tour since 2011, supporting the growth and promotion of golf across Asia.
Its long-standing commitment to the game also includes partnerships with other major international golf tours and prestigious tournaments around the world, including The Open Championship, the U.S. Open, the Masters Tournament, the Presidents Cup, the World Golf Championships and the Ryder Cup when held in Europe.
Rolex has also been associated with many of the world’s best golfers since Arnold Palmer became the first Rolex golf Testimonee in 1967. Other top names associated with Rolex include icons such as Gary Player, Jack Nicklaus, Tom Watson, Tiger Woods, Phil Mickelson and Adam Scott.
Asian Tour Chairman Kyi Hla Han said: “Rolex is a world-class brand synonymous with excellence and prestige, and we are delighted that they will continue as our Official Timekeeper for another three years.
“The Asian Tour and our talented members are poised to extend our growing influence in the game following the completion of our milestone 10th season last year and we could not have asked for a better partner than Rolex to remain with us in the next chapter of our exciting journey.”
As professional golf continues to expand across Asia, Rolex is proud to be associated with the Asian Tour, which continues to lead the development of the game in the region.
The decision to extend the partnership with the Asian Tour demonstrates the brand’s active support for the future of the game in Asia.
About Rolex
Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. A pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Inetol Headwear (Official Headwear Sponsor), Oakley (Official Eyewear and Footwear Sponsor), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour,and www.weibo.com/asiantourgolf.