Rolex: Rooted in the iconic moments of #TheOpen history

Fri 08 Jul 2016

Rolex: Rooted in the iconic moments of #TheOpen history

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Geneva, July 7: The intrinsic links between Rolex and golf’s oldest and most international Major Championship are brought to the forefront as The Open returns to Royal Troon Golf Club for the ninth time since 1923.


The Scottish Westcoast venue is most commonly associated with the 1962 Championship: when a famous victory by Rolex Testimonee Arnold Palmer reawakened public interest in the game and redefined the future of the iconic championship.


Returning as defending champion, Palmer delighted fans with his bold style, taming the fierce Scottish challenge to win the title by six clear shots and setting a new championship scoring record of 276.


A pioneer in the game, the American convinced his compatriots to follow him across the Atlantic Ocean, among them a young Jack Nicklaus, who teed up that summer in his first appearance in The Open. It was the beginning of an extraordinary career in The Open for the Rolex Testimonee which included three victories between 1963 and 1982.


During these years, a watchmaker with a deep affinity for remarkable sporting achievement had begun the makings of a unique relationship in golf.  Partnering with Palmer in 1967, Rolex grew its natural association with this precision sport soon after, linking with golf’s governing body and organizer of The Open, The R&A, in the 1970s. A seminal moment came in 1981 when Rolex became The Open’s first Official Timekeeper, as well as the first company to install clocks on the golf course at a Major Championship.


In the field that year was three-time Champion Golfer of the Year and Rolex Testimonee, Gary Player. “Golf was becoming more and more popular throughout the world. Rolex’s collaboration with such a prestigious event only foreshadowed the rise of sponsorships for professional golfers and tournaments across the globe,” Player said.


“We are all very appreciative of the support that Rolex gave and continues to give our sport all around the world.”


Now 35 years later, more than a score of Rolex Testimonees will participate in The 145th Open. Among those following in the footsteps of the greatest ever to walk the fairways is world No. 1 Jason Day, who will seek to add the Claret Jug to a collection of titles collated over the past 18 months. Day leads a New Generation of Rolex Testimonees at the top of the sport, including Jordan Spieth, Rickie Fowler and Brooks Koepka, as well as 21-year-old British golfer, Matt Fitzpatrick who will compete in The Open for the first time since winning the prestigious Silver Medal as an amateur in 2013.


Rolex Director of Communication & Image, Arnaud Boetsch, said: “The long-standing partnership between Rolex and The Open heralds Rolex’s enduring dedication to excellence and heritage in the sport.


“Rolex is proud to remain at the heart of the historic moments of golf’s oldest major, as well as the defining moments of its future, which will be shaped by the game’s foremost competitors, the Rolex Testimonees.”


On a global level, Rolex’s association with The R&A extends to a host of partnerships at both amateur and elite levels, each seeking to help develop and support the game of golf around the world. Among these, the leading Swiss watchmaker champions The Amateur Championship, the Asia-Pacific Amateur Championship, the Latin America Amateur Championship, the World Amateur Golf Ranking and the Walker Cup – an amateur team competition co-organized with the USGA involving the United Kingdom and Ireland against the United States.


Martin Slumbers, Chief Executive of The R&A said: “For over 40 years Rolex has played an integral role in the rich history of The Open. Our unwavering relationship has actively supported the growth of the modern game and encouraged its development around the world and will continue to do so for years to come.”


A committed partner of golf for nearly half a century, the values of innovation, precision and excellence are the foundation for strong links between Rolex and golf.







 


















ttps://gallery.mailchimp.com/d820aa2641a6c2b29ace607b2/images/70d5b02b-b3a3-4f4d-8829-b7821ea1ca12.png


















The Postage Stamp, Royal Troon Golf Club ©Rolex/Chris Turvey


 


ROLEX: ROOTED IN THE ICONIC MOMENTS OF OPEN CHAMPIONSHIP HISTORY


Geneva, Thursday 7 July 2016 – The intrinsic links between Rolex and golf’s oldest and most international Major Championship are brought to the forefront as The Open returns to Royal Troon Golf Club for the ninth time since 1923.


 


The Scottish Westcoast venue is most commonly associated with the 1962 Championship: when a famous victory by Rolex Testimonee Arnold Palmer reawakened public interest in the game and redefined the future of the iconic championship.


 


Returning as defending champion, Palmer delighted fans with his bold style, taming the fierce Scottish challenge to win the title by six clear shots and setting a new championship scoring record of 276.


 


A pioneer in the game, the American convinced his compatriots to follow him across the Atlantic Ocean, among them a young Jack Nicklaus, who teed up that summer in his first appearance in The Open. It was the beginning of an extraordinary career in The Open for the Rolex Testimonee which included three victories between 1963 and 1982.


 


During these years, a watchmaker with a deep affinity for remarkable sporting achievement had begun the makings of a unique relationship in golf.  Partnering with Palmer in 1967, Rolex grew its natural association with this precision sport soon after, linking with golf’s governing body and organizer of The Open, The R&A, in the 1970s. A seminal moment came in 1981 when Rolex became The Open’s first Official Timekeeper, as well as the first company to install clocks on the golf course at a Major Championship.


 


In the field that year was three-time Champion Golfer of the Year and Rolex Testimonee, Gary Player. “Golf was becoming more and more popular throughout the world. Rolex’s collaboration with such a prestigious event only foreshadowed the rise of sponsorships for professional golfers and tournaments across the globe,” Player said.


 


“We are all very appreciative of the support that Rolex gave and continues to give our sport all around the world.”


 


Now 35 years later, more than a score of Rolex Testimonees will participate in The 145th Open. Among those following in the footsteps of the greatest ever to walk the fairways is world No. 1 Jason Day, who will seek to add the Claret Jug to a collection of titles collated over the past 18 months. Day leads a New Generation of Rolex Testimonees at the top of the sport, including Jordan Spieth, Rickie Fowler and Brooks Koepka, as well as 21-year-old British golfer, Matt Fitzpatrick who will compete in The Open for the first time since winning the prestigious Silver Medal as an amateur in 2013.


 


Rolex Director of Communication & Image, Arnaud Boetsch, said: “The long-standing partnership between Rolex and The Open heralds Rolex’s enduring dedication to excellence and heritage in the sport.


 


“Rolex is proud to remain at the heart of the historic moments of golf’s oldest major, as well as the defining moments of its future, which will be shaped by the game’s foremost competitors, the Rolex Testimonees.” 


 


On a global level, Rolex’s association with The R&A extends to a host of partnerships at both amateur and elite levels, each seeking to help develop and support the game of golf around the world. Among these, the leading Swiss watchmaker champions The Amateur Championship, the Asia-Pacific Amateur Championship, the Latin America Amateur Championship, the World Amateur Golf Ranking and the Walker Cup – an amateur team competition co-organized with the USGA involving the United Kingdom and Ireland against the United States.


 


Martin Slumbers, Chief Executive of The R&A said: “For over 40 years Rolex has played an integral role in the rich history of The Open. Our unwavering relationship has actively supported the growth of the modern game and encouraged its development around the world and will continue to do so for years to come.”


 


A committed partner of golf for nearly half a century, the values of innovation, precision and excellence are the foundation for strong links between Rolex and golf.


 


Discover more:


 


ttps://gallery.mailchimp.com/d820aa2641a6c2b29ace607b2/images/ebca96bc-1029-4b5b-94c2-f53e3f51bc9d.png

Watch: The Open 2016 - Jack Nicklaus’ Milestone moment


 


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Watch: The Open 2016 – Great Stages


 


Download high-res image.









 






ENDS


 


Notes to Editors


 


The Open: key facts


 


Venue


Royal Troon Golf Club, Ayrshire, Scotland


 


Date


Thursday 14 – Sunday 17July 2016


 


Format


72-hole strokeplay


 


Rolex Testimonee Open Champions at Royal Troon


2013: Phil Mickelson


2006, 2005, 2000: Tiger Woods


 


Rolex Testimonees eligible to compete in the 2016 Open Championship


Daniel Berger


Paul Casey


Jason Day


Luke Donald


Matthew Fitzpatrick


Rickie Fowler


Martin Kaymer


Brooks Koepka


Anirban Lahiri


Phil Mickelson


Colin Montgomerie


Thorbjorn Olesen


Thomas Pieters


Adam Scott


Webb Simpson


Jordan Spieth


Justin Thomas


 


About Rolex


Rolex, the leading brand of the Swiss watch industry, is headquartered in Geneva and enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.


 


MEDIA CONTACTS


 


Virginie Chevailler


Rolex SA virginie.chevailler@rolex.com


+41 22 302 26 19


 


Susan McMahon


Juniper Sport susan@junipersport.com 


+44 (0) 77 7181 8501


 


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