SMBC extends sponsorship of the Singapore Open

Wed 17 Jan 2018

SMBC extends sponsorship of the Singapore Open


Sentosa, Singapore, January 17: In a tremendous development for golf in Singapore and the region, Sumitomo Mitsui Banking Corporation (SMBC) announced today they will title sponsor Singapore’s National Open for three more years.

On the eve of the first round of the 2018 SMBC Singapore Open, and to the delight of everyone involved with the tournament, SMBC revealed they will renew their relationship with the tournament from 2019 to 2021.

The Japanese financial institution first came on board in 2016 as part of a three-year deal and the tournament has prospered since it was held at Sentosa Golf Club and as an event jointly-sanctioned by the Asian Tour and Japan Golf Tour Organisation.

“SMBC are very proud to be associated with one of the premier golf tournaments in Asia, so much so that we have taken the decision to continue on as title sponsor,” said Makoto Takashima, President and CEO, SMBC.

“Singapore continues to be a key component of our global strategies and the country’s National Open provides us with the perfect way to connect with our audience. Furthermore, we hope the tournament acts to further promote the popularity of golf throughout Asia, as well as inspiring a new generation of players.”

SMBC’s support of the Singapore Open was well and truly validated last season when the event was voted the “Best Tournament” by the members of the Asian Tour, and Sentosa’s Serapong layout was acknowledged as the “Best Course”.

The Singapore Golf Association, the proud guardians of the Singapore Open, welcomed the renewal and also announced they will extend their contract with Lagardère Sports, the event promoter, until 2021.

“The Singapore Golf Association is truly delighted that SMBC have committed to our tournament for an additional three years,” said Ross Tan, President, Singapore Golf Association.

“This year marks the 52nd staging of the Singapore Open and it is incredibly encouraging to see its future look so bright thanks to SMBC. They will help add to the Singapore Open’s long and storied history.”

The first round of the US$1 million SMBC Singapore Open tees-off tomorrow on the Serapong Course at Sentosa Golf Club boasting a stellar field including reigning Masters champion Sergio Garcia from Spain, South African Louis Oosthuizen, Japan’s Ryo Ishikawa and Pat Perez from the United States.

American Jordan Spieth, ranked number one in the world at the time, was the star attraction at the SMBC Singapore Open in 2016 and finished second in the tournament. Korean Younghan Song took the title while last year Prayad Marksaeng from Thailand triumphed.

“This is outstanding news for the Singapore Open,” said Patrick Feizal Joyce, Vice President, Golf – Asia, Lagardère Sports.

“SMBC have been a valuable and committed title sponsor and the fact that they have extended their partnership means we are in store for another three exciting years. They have been outstanding to work with and we look forward to promoting the tournament for them until 2021.”


About Asian Tour

As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Rolex (Official Timekeeper), Panasonic (Official Consumer Electronics), ECCO (Official Footwear Sponsor), Titleist (Official Web Partner), Bloomberg TV (Official International Media Partner), Bloomberg Businessweek Chinese (Official International Media Partner), Wall Street Journal (Official International Media Partner) and Sentosa in Singapore which is the Home of the Asian Tour which also has an office in Kuala Lumpur.

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