Subway® restaurants partner Asian Tour

Thu 29 Aug 2013

Subway® restaurants partner Asian Tour

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Singapore, August 29:
SUBWAY® Restaurants, the world’s largest restaurant chain, proudly announced today it has been named as the Official Quick Service Restaurant of The Asian Tour.
Karen Eidsvik, Regional Director for SUBWAY® APAC and Asian Tour Chairman, Kyi Hla Han
The collaboration with the region’s premier Tour, which is currently celebrating its milestone 10th season this year, will promote the SUBWAY® brand across the Tour’s global platforms that include television broadcast exposure reaching 180 nations and 650 million homes, as well as the Tour’s official website, www.asiantour.com.
This new relationship will also provide SUBWAY® restaurants with the opportunity to increase its brand visibility under the tagline “Where Winners Eat” through on-site advertising and activation at Asian Tour events, including the Venetian Macau Open, Indonesia Open and the Tour’s season-ending event in Malaysia.
“Each year, our Asia-Pacific customers continue to champion our brand, creating the perfect opportunity to introduce our ‘Where Winners Eat’ platform and meriting future growth from our more than 1,700 stores in the region,” said Karen Eidsvik, Regional Director for SUBWAY® APAC.  "Through this great opportunity with the Asian Tour, we will continue to provide our consumers and fans of professional golf with great taste, value and quality fresh food options that are loved by millions of SUBWAY® fans around the world."
“We are delighted to welcome SUBWAY® on board as our newest sponsor. The brand’s involvement with the game shows the continued backing of a global industry leader towards professional golf at the highest level in this region,” said Kyi Hla Han, Chairman, Asian Tour. “It is fulfilling that SUBWAY® Restaurants have recognized the Asian Tour as the leading and premier professional Tour in the region through this relationship and we are confident that the sponsorship will deliver tremendous value benefitting both parties immensely.”
Anchored by the tagline “Where Winners Eat,” the sponsorship will also allow SUBWAY® restaurants to spread its health awareness message and roll out specific initiatives at Asian Tour events.
With its long-standing reputation for offering many healthier-for-you options, SUBWAY® restaurants strives to continuously improve the nutritional benefits of its menu and offers a variety of great tasting sandwiches and salads that are perfect for athletes, people on-the-go or anyone looking to make smarter meal choices.
For more details on the brand’s relationship with the Asian Tour, please visit www.subway.com.sg and www.asiantour.com.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey - one that has made it possible for thousands of individuals to build and succeed in their own business.  In 2012, SUBWAY® Restaurants became the first restaurant to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria.  This year, for the fourth straight year, the SUBWAY® brand was ranked "number one" by consumers in the Zagat® Fast Food Survey in the "Healthy Options," "Most Popular" and "Top Service" categories for food brands with 5,000 or more locations. For more information about the SUBWAY® chain, visit http://www.SUBWAY.com. Find us on Facebook: Facebook.com/SUBWAY. Follow us on Twitter: twitter.com/SUBWAY. SUBWAY® is a registered trademark of Doctor's Associates Inc.
About the Asian Tour
In 2013, the Asian Tour will celebrate a momentous milestone with its 10th season. As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include Abacus (Official Apparel Partner), Canon (Official Imaging Partner), Inetol Headwear (Official Headwear Supplier), SAXO Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Starwood Hotels and Resorts (Official Hotels and Resorts) and Rolex (Official Timekeeper). The Asian Tour has offices in Kuala Lumpur and Singapore. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf, www.twitter.com/asiantourgolf, www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.
Ends
Media Contact Information:
Eileen Lau, Brand Marketing Manager, SUBWAY® APAC, Restaurants
+65 6227 2557 / lau_e@subway.com
Calvin Koh, Communications Manager, Asian Tour