Tour continues right fit with FENIX XCell

Wed 08 Feb 2017

Tour continues right fit with FENIX XCell

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Sentosa, Singapore, February 8: The Asian Tour has extended its partnership with Fenix XCell, a premium golf apparel company following its successful association with the brand that first started in 2015.
As the Asian Tour’s Official Apparel Supplier, FENIX XCell has been dressing staff and officials from the region’s premier Tour with both its customised range of apparel and its Tour Collection.
Scott Hend with the OOM trophy Scott Hend with the OOM trophy
It also counts Asian Tour winners, Kiradech Aphibarnrat, Scott Hend, Sam Brazel, Angelo Que and Rahil Gangjee as its famous brand ambassadors.
Hend became the first Australian to win the prestigious Asian Tour Order of Merit title last year and was also the fourth player to surpass US$1 million in earnings during the season.
Brazel, meanwhile, enjoyed a life-changing victory at the season-ending UBS Hong Kong Open which was co-sanctioned by the Asian Tour and European Tour last year. That win earned him not only a two-year winner’s exemption on the Asian Tour but also the European Tour.
Headquartered in Thailand, FENIX boasts a proud Scottish heritage that is reflected through its designs and collections.
The ‘Asian Tour Collection’ which features FENIX’s customised range of apparel for officials and staff members from the region’s premier Tour will also be created and made available through its e-commerce platform and at various events and outlets.
Through this partnership, FENIX will continue to enjoy multiple opportunities to leverage its brand across the Asian Tour’s media platforms that include print, digital and mobile.
Michael Moir, Founder and Managing Director of FENIX XCELL said: “Our Partnership with the Asian Tour has strengthened in the past few years and while we are looking at developing our brand in the USA, Europe and Middle East, our primary focus is still in Asia, and this association is an obvious fit to allow us the exposure into all the Asian Golf Markets through the Asian Tour’s platform.
Kiradech Aphibarnrat of Thailand Kiradech Aphibarnrat of Thailand
look forward to launching the Asian Tour Collection online and being involved in more projects with the tour in the near future.”
Asian Tour CEO, Josh Burack said: ‘We’re delighted to continue our association with FENIX XCELL as they’ve been our valued partner who believes in the cosmopolitan appeal of the Asian Tour.
We look forward to working closely with FENIX XCell to further enhance their presence and visibility in the global marketplace.
Additionally, the Asian Tour will also launch our own e-commerce site this year in partnership with FENIX XCell to sell Asian Tour branded clothing and other golf products.”
Ends
About FENIX XCell
FENIX XCell was conceived in 2008 with the primary goal being to create extremely functional, durable and comfortable apparel. At FENIX Golf, the main drive is to develop sophisticated sportswear that will appeal to every player, to ensure the individual is guaranteed both comfort and style at all times. Style, design detail and colour co-ordination blend seamlessly with high performance fabric technology to ensure the wearer performs at their optimal level with no restrictions from their clothing.  FENIX Golf boasts a proud Scottish heritage that is reflected throughout all designs and is the basis to each collection as a whole. So, as we live, we play and we xcell in golf, sports and many other work/lifestyle activities you know that you can participate and excel wearing Fenix XCell.
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include ECCO (Official Footwear Sponsor), FENIX XCell (Official Apparel Supplier), Hilton Worldwide (Official Hotel Partner), Titleist (Official Web Partner), Bloomberg TV (Official International Media Sponsor), Bloomberg Businessweek Chinese (Official Business Publication Sponsor) and Rolex (Official Timekeeper). Sentosa, Singapore is the Home of the Asian Tour which also has an office in Kuala Lumpur.
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