Tour gets the right fit with ECCO

Mon 15 Feb 2016

Tour gets the right fit with ECCO

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Sentosa, Singapore, February 15:  ECCO, the world-leading brand of shoes combining style and comfort, is the latest high profile brand to partner with the Asian Tour as its Official Footwear Supplier.
The footwear giant which was founded in Denmark in 1963 will be aligning itself with professional golf through its partnership with the region’s premier Tour.
ECCO seeks to receive exposure of its footwear through the Tour’s multiple media platforms, which includes digital, online and print; as well as direct customer engagement via exclusive Asian Tour events.
Jesper Schmith Thuen, ECCO’s Head of Golf – Asia said, “We saw the Asian Tour as a great platform for us to promote our brand. Our partnership with the Tour is a good way to extend and grow our market reach, and connect with golfing audiences across the region”.
“The Asian Tour extends into many of the markets we have presences or intend to have presence within, hence this is a strategic partnership with the official sanctioning body for professional golf in Asia. It also gives us a shoe in the door, providing us with the opportunity to promote our footwear range throughout the region”.
Asian Tour Commissioner Kyi Hla Han welcomes the newest Tour partnership agreement with ECCO and is looking forward to further strengthen the position of both brands in the world of professional golf.
“The synergy between ECCO and the Asian Tour will drive both organisations forward as we are a perfect fit. ECCO is a leader in shoemaking while the Asian Tour has established ourselves as the region’s premier Tour”.
“On behalf of the Asian Tour I would like to thank ECCO for their commitment and support and we will work closely with them to establish an effective and viable commercial platform,” said Han.
ECCO joins the Asian Tour’s stable of partners and sponsors that includes FENIX Golf (Official Apparel Supplier), Fuji Xerox (Official Office Solutions Partner), Hilton Worldwide (Official Hotel Partner), Titleist (Official Web Partner) and Rolex (Official Timekeeper).
Ends.
About ECCO
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on design and leather quality, and innovative technology. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world that owns and manages every aspect of its leather and shoe productions and its retail sales. ECCO is also among the largest producers of high quality leather - customers include several of the world's leading luxury brands. Today, ECCO Shoes and Accessories are sold in 88 countries at 3,060 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs 19,800 people worldwide. Visit ECCO golf’s home page at www.ecco.com.
 
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include ECCO (Official Footwear Supplier), FENIX Golf (Official Apparel Supplier), Fuji Xerox (Official Office Solutions Partner), Hilton Worldwide (Official Hotel Partner), Titleist (Official Web Partner) and Rolex (Official Timekeeper). Sentosa, Singapore is the Home of the Asian Tour which also has an office in Kuala Lumpur. Also, visit us at www.asiantour.com , www.facebook.com/asiantourgolf , www.twitter.com/asiantourgolf , www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.