Tour goes global with Bloomberg

Thu 30 Jun 2016

Tour goes global with Bloomberg

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Sentosa, Singapore, June 30: The Asian Tour, the official regional sanctioning body for professional golf in Asia, is pleased to announce a renewal of its partnership with Bloomberg Television and Bloomberg Businessweek Chinese as its Official International Media Sponsor and Official Business Publication Sponsor respectively.  The tri-partite agreement will be in effect until the end of the 2016 tournament season.
“We are delighted to extend our partnership with Bloomberg Television and Bloomberg Businessweek Chinese. Both are highly reputable and influential international business media organisations and the continuation of this partnership has been designed to benefit all parties,” said Kyi Hla Han, Commissioner, Asian Tour.
“This partnership will allow the Tour to broaden our exposure internationally, including in China, through opportunities to promote our Tour and designated tournaments on Bloomberg Television and Bloomberg Businessweek Chinese.
“Golf and business go hand in hand and we could not have asked for better partners to help us grow the game. This is a strategic fit for the Asian Tour.”
Bloomberg Television is an award winning, 24-hour news network which reaches 360 million households, 325,000 Bloomberg Professional Service subscribers, and various hotels, banks and corporations around the world.
Under the agreement, Bloomberg Television will receive branding, customer engagement and hospitality opportunities at the Panasonic Open India and Resorts World Manila Masters.
Dan Molloy, APAC Commercial Director for Bloomberg Media Group said, "The popularity of golf in Asia has grown tremendously over the past decade driven by the rising middle and upper middle classes.  We are delighted to be the official international media sponsors of the Asian Tour and help develop the sport alongside Asian Tour by bringing it to a global audience."
Bloomberg Businessweek Chinese produces a bi-weekly print edition and an award-winning App version in traditional Chinese. The print edition of Bloomberg Businessweek Chinese was first launched in 2011 in China before expanding to Hong Kong in 2013.
As part of this agreement, Bloomberg Businessweek Chinese will enjoy rights and benefits at the Yeangder Tournament Players Championship, Venetian Macao Open and UBS Hong Kong Open which is co-sanctioned with the European Tour.
"As the region's preeminent professional golfing body, The Asian Tour is such an ideal tie-up for our publication," says Bloomberg Businessweek Chinese Editor-in-Chief and Associate Publisher Vivian Kwok.  "So many of our readers play the game for pleasure but also as part of doing business and they certainly will follow the fortunes of key players in the various tournaments. It's a win-win for all parties."
Ends.
About the Asian Tour
As the official sanctioning body for professional golf in Asia, the Asian Tour leads the development of golf across the region, enhancing the careers of its members while maintaining a commitment to the integrity of the game. The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia. This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Ranking status. Tour Partners include ECCO (Official Footwear Sponsor), FENIX XCell (Official Apparel Supplier), Fuji Xerox (Official Office Solutions Partner), Hilton Worldwide (Official Hotel Partner), Titleist (Official Web Partner), Bloomberg TV (Official International Media Sponsor), Bloomberg Businessweek Chinese (Official Business Publication Sponsor) and Rolex (Official Timekeeper). Sentosa, Singapore is the Home of the Asian Tour which also has an office in Kuala Lumpur. Also, visit us at www.asiantour.com, www.facebook.com/asiantourgolf , www.twitter.com/asiantourgolf , www.youtube.com/theasiantour and www.weibo.com/asiantourgolf.
About Bloomberg 
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 325,000 subscribers globally. For more information, visit www.bloomberg.com/company.
About Bloomberg Businessweek Chinese – Official Business Publication Sponsor
The Chinese edition of Bloomberg Businessweek was first launched in 2011 in simplified Chinese version in mainland China, then in mid-2013 in traditional Chinese version in Hong Kong and Taiwan. The bi-weekly is built on the agreement between Bloomberg LP in New York and Hong Kong-listed Modern Media. The two Chinese editions have a total audited circulation of more than 400,000 copies per issue across the straits. The APP version of the traditional Chinese edition of Bloomberg Businessweek has been proudly awarded as the best magazine app by Apple Appstore in 2013 and has always been ranking top three at Appstore’s Top Charts in “Business & Investing” magazine category.
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